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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. I was impressed with their desire to truly understand the customer. Back then it seemed foreign.

Customer 280
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This Weekend

Startup Lessons Learned

Product management and customer development, KISSmetrics. One caveat: if you come by, you are automatically volunteering to be subjected to some intense customer development. Also: booze. The evening's slate: 20 Ways to Not Build Stuff Cindy Alvarez. Co-founder, Backblaze.

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Epitaph for an Entrepreneur « Steve Blank

Steve Blank

When the kids got older our adventures took us to Mexico, Ecuador , India, Africa and Europe. My ideas about Customer Development started evolving around these concepts. However, I think if I had understood the basics of Customer Development I might have done 5-6 startups rather than 8 to get to retirement.