Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We consciously didn’t ask potential customers to sign a Non-Disclosure Agreement (NDA).

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

SVPG

NOVEMBER 22, 2013

Most of the time an A/B test with 1% or less of the customers exposed is fine for this. Or we’ll utilize our Customer Development Program customers that are under NDA. Protect Employees and Customers. Sometimes we need to be even more conservative and we’ll do an invitation-only live-data test.

Product 67

Product NDA Continuous Deployment Reputation 67

grasshopperherder.com

FEBRUARY 19, 2011

Don’t Even Ask for an NDA This just makes me laugh. UPDATE: It is of course perfectly reasonable to ask for an NDA before giving away the super secret sauce. As a corollary, cold call a VC and try and get them to sign an NDA before your first meeting. It means there actually might be a market for your idea.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

maplebutter.com

JANUARY 8, 2013

I need a good reliable developer and also a mentor to help guide me through the process. Should I require and NDA? 2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early. Then launch. 1) Hire A’s.

Technical Review 44

Technical Review Startup Cofounder Software Review 44