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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), on April 10, 2009 at 6:58 am Said: Amazing blog.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME]. Thanks, [YOUR NAME]. Would you be open to a 15-minute phone or Zoom chat? Short, transparent and to the point.

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Four Things I Learned From Asking My Customers

Software By Rob

is a tool that helps you edge into customer development. It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. Photo by Eleaf.

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How to Name Your Startup

www.rocketwatcher.com

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). 7 Startup Customer Discovery Questions. customer development.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. There are also other thing to think about. It all depends on what programs you are running and how you want to measure the overlap. April Amrita Reply 13.

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