Startup Professionals Musings

DECEMBER 1, 2010

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

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crowdSPRING Blog

JUNE 6, 2014

Customer Development 101) – crowdspring.co/1pNIOcD. Crowdsourcing Your Way To What Customers Really Want | Fast Company – crowdspring.co/1oNJIZp. Customer Development 101) – crowdspring.co/1pNIOcD. How to become a mentor – crowdspring.co/RVMhdc.

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Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR. on April 10, 2009 at 6:58 am Said: Amazing blog.

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Steve Blank

DECEMBER 27, 2011

The following week Ron Morris interviewed Regis McKenna , who for decades was the “gold standard” for high tech Public Relations in Silicon Valley. Filed under: Big Companies versus Startups: Durant versus Sloan , Business Model versus Business Plan , Customer Development.

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Both Sides of the Table

NOVEMBER 1, 2009

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. And he gave them all early access to our prototypes for reaction. Back then it seemed foreign.

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Customer Technical Review Software Review Mexico 280

Steve Blank

JUNE 3, 2013

We had an almost identical conversation when the subject turned to hiring a Public Relations agency. Bettina said, “We want to drive customer demand into our channel.” Filed under: Customer Development , Lean LaunchPad , Marketing , Teaching. Customer Development Lean LaunchPad Marketing Teaching'

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Startup Professionals Musings

JULY 27, 2014

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services.

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Entrepreneur Burn Rate Social Media LLC 260

Steve Blank

OCTOBER 4, 2010

First Movers tend to launch without really fully understanding customer problems or the product features that solve those problems. They guess at their business model and then do premature, loud and aggressive Public Relations hype and early company launches and quickly burn through their cash. Lieberman 2007.

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Silicon Valley Differentiation United States Customer Development 317

Steve Blank

JUNE 3, 2013

We had an almost identical conversation when the subject turned to hiring a Public Relations agency. Bettina said, “We want to drive customer demand into our channel.” Filed under: Customer Development , Lean LaunchPad , Marketing , Teaching. Customer Development Lean LaunchPad Marketing Teaching'

PR 206

PR China Lean Channel 206

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Silicon Valley Product Startup Product Development 260

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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Steve Blank

APRIL 5, 2017

” Influencing the messengers is what great public relations firms know how to do. Filed under: Customer Development , Marketing. Founders ask me all the time whether they should hire a PR agency. I tell them, “The question isn’t if. The question is when ?” Pick the media they said they read.

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Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. What did they think the leaders most important attributes were? It would be great to know how they got news and information about new products and new companies. What magazines did they read?

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Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.

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crowdSPRING Blog

MARCH 15, 2013

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Understanding the Consequences of the Business Decisions You Fudge On – [link]. Good, in-depth look at the economics of food trucks – [link].

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Social Media Small Business Design Media 105

crowdSPRING Blog

NOVEMBER 2, 2012

Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link].

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Social Media Small Business Design Media 93

Duct Tape Marketing

MARCH 1, 2016

Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. So, if referral generation is your greatest lead channel then you should consider tactics in other channels like content, speaking or public relations as ways to enhance your referral generation channel.

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www.rocketwatcher.com

NOVEMBER 8, 2010

Covering market strategy and planning, product launches, social media, public relations, messaging, positioning and communications, Rocket Watcher aims to help start-up product marketers make the most of their limited resources. Rocket Watcher provides a practical look at product marketing for start-ups.

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B2B Metrics Marketing Startup 42

Steve Blank

JANUARY 4, 2012

and Public Relations. Filed under: Big Companies versus Startups: Durant versus Sloan , Customer Development. In an industry facing constant technology shifts the exec staff and boards of the studios have lawyers, MBAs and financial managers, but no management skill in dealing with disruption.

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