YoungUpstarts
OCTOBER 10, 2012
So the firm unleashed those two assets: a brilliant internal expert, along with those passionate customers, to take a position of thought leadership in its space. The firm started putting on live seminars around the world, attended by many of those passionate customers, and unleashed Yoshida with his own blog.
Steve Blank
APRIL 9, 2009
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
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Steve Blank
APRIL 30, 2009
He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.
Both Sides of the Table
JUNE 13, 2013
It’s OK because in an era where you can much more rapidly prototype and build products it is far more beneficial to launch your first version, get initial customer traction and then talk to your customer base to understand how well it meets their needs. So there you have it. In the next post I’ll go more in depth into “pain.”.
K9 Ventures
SEPTEMBER 21, 2015
There are some phenomenal seminar series/talks at Stanford that I thoroughly enjoyed and learned so much from while I was a student. Social Seminar in the Department of Psychology. Steve Blank has also said many a time that in order for a startup to do customer development they need to get out of the building and talk to people.
Steve Blank
MAY 21, 2009
Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Tradeshow Seminars Almost all tradeshows have conferences and seminar sessions; is your company keynoting any? Be sure to look at a floor plan before you choose your site. Leading or speaking at any?
YoungUpstarts
OCTOBER 24, 2012
Maybe it’s going to a seminar. Having any other attitude will only make you miserable and drive clients away.”. HOW-TO HINT: At least once a year, do something that will help you get better at your job. Maybe it’s asking the client how you can serve him better. The better you get at what you do, the more rewarding it will be.
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