Nail the Customer Development Manifesto to the Wall

Steve Blank

When Bob Dorf and I wrote the Startup Owners Manual we listed a series of Customer Development principles. I thought they might be worth enumerating here: A Startup Is a Temporary Organization Designed to Search. Pair Customer Development with Agile Development.

Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

Startups are not smaller versions of large companies, but interestingly we see that companies are not larger versions of startups. While they both emphasize getting out of the building and taking to customers, they’re not the same.

12 Random Customer Development Tips

Grasshopper Herder

Customer development is hard. Customer Development Lean StartupsIt takes work to get it right and you'll always be improving your technique. Here are a few tips I like to keep in my head while I'm getting out of the building.

Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. Go read both of his posts on Discovery and Validation for web startups.

Customer Development in Japan: a History Lesson

Steve Blank

The Japanese edition of The Startup Owner’s Manual hit the bookstores in Japan this week. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. But customers didn’t agree. Customer Development Education.

Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail.

Top 3 Ways to Fail at Customer Development

Grasshopper Herder

Top 3 Ways to Fail at Customer Development: Fail #1 - Talk talk talk Fail #2 - ??????? ???? Customer Development Entrepreneurship Lean startupFail #3 - Being Gullible.

Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. One of the specific requests from our chip architects was to find out whether customers would want the chip to have data stored as big-endian or little-endian.

How We Used to Give Startups Very Bad Advice. 2 Minutes to See Why

Steve Blank

If you can’t see the video click here Filed under: 2 Minute Lessons , Big Companies versus Startups: Durant versus Sloan , Customer Development. 2 Minute Lessons Big Companies versus Startups: Durant versus Sloan Customer Development

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Create Your Business Case Using Customer Development

Street Smart Product Manager

A few weeks ago, I spoke at the Modev MVP Conference and the Lean+Agile DC Conference about using a bootstrapped Customer Development approach to pursuing a new product idea in an existing company.

What type of lean startup experiment should I run?

Grasshopper Herder

After I read Four Steps to the Epiphany, there was only one: Get out of the building and talk to customers! Lean Startups Product/Market Fit Customer Development experiment design survey

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Creating Startup Success – Customer Development + Business Model Design

Steve Blank

In previous posts I’ve talked about what the combination of Business Model Design, Customer Development and Agile Methodologies mean to startups and intrapreneurs in large companies; it’s the beginning of entrepreneurship as a science with its own rules and methodologies. My public talk at Columbia University was part of their Science, Technology, Engineering and Math Startup lecture series. Filed under: Business Model versus Business Plan , Customer Development.

B2B Sales: A Lean Startup Approach

Grasshopper Herder

Have you thought about using Lean Startup to improve your sales process? The post B2B Sales: A Lean Startup Approach appeared first on GrasshopperHerder.com. Customer Development Lean Startup B2B Evaluative Market Experiment Startup ToolThe founder of Shipitwise reveals how he used lean principles to improve B2B sales.

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10,000 Startups – Startup Weekend Next

Steve Blank

Today we are announcing the biggest entrepreneurial program ever launched – Startup Weekend Next. Our goal– to inspire, educate and empower hundred’s of thousands of entrepreneurs and help create 10,000 startups. The result – Startup Weekend Next.

The Art of the Customer Development Conversation

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? The key to effective conversations is in developing the conversation around your objectives for the discussion.

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Very few startups fail for lack of technology.

The 7 Deadly Healthcare Startup Sins

Steve Blank

He’s now run several Lean LaunchPad classes and has seen a ton of healthcare startups. Here’s his advice for startups in this space. Over the past couple of years as Director of Innovation for Intermountain Healthcare I’ve mentored and worked with many Healthcare-focused startups.

The Manual-First Startup

Vinicius Vacanti

It’s now clear to me that not building that crawling technology early on was one of the reasons our startup succeeded. Many Startups Take the “Manual-First” Startup Approach. I know because Yipit was one of the first startups to use AngelList to raise funding.

When Hell Froze Over – in the Harvard Business Review

Steve Blank

It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. The Four Steps drew the distinction that “startups are not smaller versions of large companies.”

Validation: Be Sure Your Startup Vision Isn’t a Hallucination. 2 Minutes to See Why

Steve Blank

If you can’t see the video click here Filed under: 2 Minute Lessons , Business Model versus Business Plan , Customer Development , Lean LaunchPad , Teaching. 2 Minute Lessons Business Model versus Business Plan Customer Development Lean LaunchPad Teaching

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Lean Startup In Japanese Companies

Steve Blank

Implementing the Lean Startup in any company is hard. Now compound that level of effort with trying to put a Lean Startup culture in place in Japan. Technology centric leads to companies ignoring their customers and the challenge is that they don’t do customer interviews. If you can’t see the presentation click here Filed under: Corporate Innovation , Customer Development Manifesto. Corporate Innovation Customer Development Manifesto

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Guest Post: Introducing The Customer Happiness Canvas

Grasshopper Herder

The Customer Happiness Canvas is a tool for teams to visualize strategies for getting and keeping customers. The post Guest Post: Introducing The Customer Happiness Canvas appeared first on GrasshopperHerder.com.

2 Challenges of Startup Customer Development & How to Get Great Feedback Instead

View from Seed

The obvious answer we all give (and receive) in the startup community is to talk to people. Customer development” has become its own skill and body of knowledge, and there are some crucial nuances to understand up front before beginning your customer dev discussions. With that in the back of our minds, let’s dive into a few of those crucial first-step nuances as you look to gain traction and hold successful customer development conversations.

Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

Scalable startups are on a trajectory for a billion dollar market cap. But if you want to build a scalable startup you need to be asking how you can you get enough customers/users/payers to build a business that can grow revenues past several $100M/year.

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Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

How One Startup Figured Out What Could Really Help Deaf People

Steve Blank

A month ago, Jason, one of my founder friends, shut down his startup. Customer Development for us meant a lot of hard-won learnings. startup accelerator, where we spent 16 hours a day in a basement to finish the first working version of our app.

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. Most startups fail. The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers.

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

Using Customer Development To Create The Business Case For Your New Product

Street Smart Product Manager

As painful and frustrating as it is, many successful product people I’ve … Continue reading Using Customer Development To Create The Business Case For Your New Product. The post Using Customer Development To Create The Business Case For Your New Product appeared first on Street Smart Product Manager. Many of my product help calls are from folks frustrated with being able to pursue a new product in an existing company.

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. Over 10 weeks each team gets out and talks to 100 customers.

How Our Tech Startup Succeeded Without the Tech

Vinicius Vacanti

It’s now clear to me that not building that crawling technology early on was one of the reasons our startup succeeded. Many Startups Take the “Manual-First” Startup Approach. I know because Yipit was one of the first startups to use AngelList to raise funding.

Innovation @ 50x in Companies and Government Agencies

Steve Blank

Filed under: Big Companies versus Startups: Durant versus Sloan , Customer Development , Investment Readiness Level , Lean LaunchPad. Big Companies versus Startups: Durant versus Sloan Customer Development Investment Readiness Level Lean LaunchPad

Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

Therefore we needed them to think and learn about two parts of a startup; 1) ideation - how to create new ideas and 2) customer development – how do they test the validity of their idea (is it the right product, customer, channel, pricing, etc.).

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Putting User Insights Into Context

Grasshopper Herder

Customer Development Lean Startups User Experience customer development survey user experience ux(This is a guest post by Michael Bamberger. He is the co-founder of Alpha UX, a real-time user insights platform for enterprise product teams.

Customer Development and Marketplaces

Market by Numbers

I had a brief email conversation with a startup founder struggling with how to tackle customer development in marketplace business models. Customer Development does not equal User Acquisition. Customer development is a method for discovering, testing and validating user acquisition and conversion methods. To put it another way, the business doesn’t exist without product, but doesn’t succeed without customers.

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Here’s hoping they soon tackle Customer Validation.

Don’t let process distract you from finding the strategy

Steve Blank

The goal of the class is to expose students to the basics of the Lean Methodology – Business Model Design , Customer Development and Agile Engineering. The teams come back into the class and present what they found, and then they get out and talk to more customers.

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Not All Startups Are Alike There’s an urban legend that Eskimos-Aleuts have more words to describe snow than other cultures. While that’s not true, it is a fact that entrepreneurs only have one word for “startup.”

Why Internal Ventures are Different from External Startups

Steve Blank

This post follows directly on Steve’s earlier excellent post, Why Companies are not Startups. In this post, I want to share some new thoughts that build on Steve’s post, and connect them to Lean Startup methods. A startup is a temporary organization in search of a repeatable, scalable business model. The context for an internal venture inside an existing company is dramatically different from the context confronting an external startup out in the wild.

Free Customer Development Help – Survey.io

Startup Marketing Blog

Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 May 18th 09 Free Customer Development Help – Survey.io I’m excited to announce a project that I’ve been working on with KISSmetrics called Survey.io , which provides startups with a free and easy way to prepare, distribute and analyze an initial customer development survey. Posted in Acquiring Customers , Competitors , Customer Development.