12 Random Customer Development Tips

Grasshopper Herder

Customer development is hard. Customer Development Lean StartupsIt takes work to get it right and you'll always be improving your technique. Here are a few tips I like to keep in my head while I'm getting out of the building.

Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. Go read both of his posts on Discovery and Validation for web startups.

Nail the Customer Development Manifesto to the Wall

Steve Blank

When Bob Dorf and I wrote the Startup Owners Manual we listed a series of Customer Development principles. I thought they might be worth enumerating here: A Startup Is a Temporary Organization Designed to Search. Pair Customer Development with Agile Development.

Customer Development in Japan: a History Lesson

Steve Blank

The Japanese edition of The Startup Owner’s Manual hit the bookstores in Japan this week. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. But customers didn’t agree. Customer Development Education.

Entrepreneurship as a Science – The Business Model/Customer Development Stack

Steve Blank

It’s the combination of Business Model Design and Customer Development. Today every business organization from startup to large company uses the words “business model.” Business Model Design Gets Dynamic, Customer Development Gets Strategic.

Top 3 Ways to Fail at Customer Development

Grasshopper Herder

Top 3 Ways to Fail at Customer Development: Fail #1 - Talk talk talk Fail #2 - ??????? ???? Customer Development Entrepreneurship Lean startupFail #3 - Being Gullible.

Create Your Business Case Using Customer Development

Street Smart Product Manager

A few weeks ago, I spoke at the Modev MVP Conference and the Lean+Agile DC Conference about using a bootstrapped Customer Development approach to pursuing a new product idea in an existing company.

Customer Development Fireside Chat

Steve Blank

I think customer feedback comes in a very unstructured manner, hence it is difficult to apply an algorithm on it. to make sense of the unstructured feedback received from customers. Steve Blanks 30 years of Silicon Valley startup advice.

Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. One of the specific requests from our chip architects was to find out whether customers would want the chip to have data stored as big-endian or little-endian.

How Customer Development Failed Us

Steve Blank

Here’s his story of when Customer Development failed. We’ve been a startup for the past two years or so and we’ve come to a critical point on this crazy roller coaster ride. We were lucky to learn about Customer Development early on in the life of our startup. More importantly, we’d witnessed Customer Development’s massive success at another local startup. So how did Customer Development fail us?

Teaching Customer Development and the Lean Startup – Topological Homeomorphism

Steve Blank

I’ve been teaching Customer Development at U.C. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. The sum of solving for both unknown customer needs and unknown features became the Lean Startup.

Customer Development Talk Startup2Startup « Steve Blank

Steve Blank

The Customer Development talk can be seen here. If you’ve never seen Eric’s Lean Startup presentation, take a few minutes to at least watch his part. That said I will be giving a Customer Development talk at TIECON , Saturday May 16th, 1:30 thanks for asking.

Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail.

Being Responsive is Critical for Successful Customer Development

Instigator Blog

Most customers tolerate bugs. Most customers tolerate products with missing features that they need (or think they need!) Most customers tolerate the quirks and hiccups that come with new technology and software. Customers can be quite forgiving. Even the feeling or inkling of being ignored can set customers into a rage; and worse, have them looking for alternative solutions to yours. And use those customer interactions to learn from them.

Customer Development Biases

Market by Numbers

I haven’t weighed in on Customer Development thoughts for several hours, so it’s about time. Interesting series of tweets in the last several days got me thinking about the biases we bring to Lean Startup Customer Development practices.

Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Creating Startup Success – Customer Development + Business Model Design

Steve Blank

In previous posts I’ve talked about what the combination of Business Model Design, Customer Development and Agile Methodologies mean to startups and intrapreneurs in large companies; it’s the beginning of entrepreneurship as a science with its own rules and methodologies. My public talk at Columbia University was part of their Science, Technology, Engineering and Math Startup lecture series. Filed under: Business Model versus Business Plan , Customer Development.

B2B Customer Development

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Post-Launch Customer Development These are tricky waters for the reasons described above.

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. What metrics do we use to see if we learned enough in Customer Discovery ?

B2B Sales: A Lean Startup Approach

Grasshopper Herder

Have you thought about using Lean Startup to improve your sales process? The post B2B Sales: A Lean Startup Approach appeared first on GrasshopperHerder.com. Customer Development Lean Startup B2B Evaluative Market Experiment Startup ToolThe founder of Shipitwise reveals how he used lean principles to improve B2B sales.

B2B 141

Customer Development Slide

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? ralxz's Blogs said: Customer Development Slide [link] [.]

Customer Development and Marketplaces

Market by Numbers

I had a brief email conversation with a startup founder struggling with how to tackle customer development in marketplace business models. Customer Development does not equal User Acquisition. Customer development is a method for discovering, testing and validating user acquisition and conversion methods. To put it another way, the business doesn’t exist without product, but doesn’t succeed without customers.

The Art of the Customer Development Conversation

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? The key to effective conversations is in developing the conversation around your objectives for the discussion.

Customer Development eBook Screenshots

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? I am excited about participating in Eric Ries’ Lean Startup conference tomorrow!

The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Not All Startups Are Alike There’s an urban legend that Eskimos-Aleuts have more words to describe snow than other cultures. While that’s not true, it is a fact that entrepreneurs only have one word for “startup.”

2 Challenges of Startup Customer Development & How to Get Great Feedback Instead

View from Seed

The obvious answer we all give (and receive) in the startup community is to talk to people. Customer development” has become its own skill and body of knowledge, and there are some crucial nuances to understand up front before beginning your customer dev discussions. With that in the back of our minds, let’s dive into a few of those crucial first-step nuances as you look to gain traction and hold successful customer development conversations.

Free Reprints of “Why the Lean Startup Changes Everything”

Steve Blank

The Harvard Business Review is offering free reprints of the May 2013 cover article, “ Why the Lean Startup Changes Everything “ Available here.

Lean 201

Free Reprints of “Why the Lean Startup Changes Everything”

Steve Blank

The Harvard Business Review is offering free reprints of the May 2013 cover article, “ Why the Lean Startup Changes Everything “ Available here.

Lean 200

The Real Reason We Don't Do Customer Development: Fear | Vinicius.

Vinicius Vacanti

Home About Contact Me How To Make It as a First-Time Entrepreneur Vinicius Vacanti The Real Reason We Don’t Do Customer Development: Fear June 9, 2010 | View Comments It’s hard to argue against going through the Customer Development Process (CDP) when building your startup.

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. In the next few posts that follow, I’ll describe how thinking of a solution to this model’s failures led to the Customer Development Model – that offers a new way to approach startup sales and marketing activities. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers.

Using Customer Development To Create The Business Case For Your New Product

Street Smart Product Manager

As painful and frustrating as it is, many successful product people I’ve … Continue reading Using Customer Development To Create The Business Case For Your New Product. The post Using Customer Development To Create The Business Case For Your New Product appeared first on Street Smart Product Manager. Many of my product help calls are from folks frustrated with being able to pursue a new product in an existing company.

Complementary Iteration Loops: Product and Customer Development

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Reply Leave a Reply Cancel Reply ← My VentureBeat Marketing and Customer Development Articles Is My Poem Lean?

Updated Customer Development Image

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? ralxz's Blogs said: Updated Customer Development Image [link] [.] Reply Startup D.O.A

Cement Mixers and Customer Development

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Bruce’s customer knew this and was counting on Bruce and the DriveCam team to know this as well.

Customer Development Funnel Image v.4

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Services Marketing Help Downloads Contact Log In Customer Development Funnel Image v.4

Free Customer Development Help – Survey.io

Startup Marketing Blog

Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 May 18th 09 Free Customer Development Help – Survey.io I’m excited to announce a project that I’ve been working on with KISSmetrics called Survey.io , which provides startups with a free and easy way to prepare, distribute and analyze an initial customer development survey. Posted in Acquiring Customers , Competitors , Customer Development.

Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. We spent two days of analyzing and exploring their customer discovery visits just completed across South America, Africa and Asia. We used what they learned to plan their next steps for additional Discovery, and ultimately Customer Validation.

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Here’s hoping they soon tackle Customer Validation.

The Mom Test: doing great customer development

The Equity Kicker

It’s surprising how easy it is to ask bad questions during customer development. As well as extra detail it provides a host of practical examples that make it easier to do high quality customer development. How will you find your next/first set of customers?