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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

Freshman Salesman writes: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software. I’m putting myself in the same boat now with the solution I’m developing so could you tell me: 1. How did you reach out to your first customer? I think you meant this

Customer 231
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

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Lessons Learned in Diagnostics

Steve Blank

Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 240
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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone.

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The high road to building an enterprise SaaS company

The Next Web

The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. However, we argue that in the long run, B2B companies can be more capital efficient than B2C companies, achieving maximum traction at minimal investment.

B2C 132
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Founders overestimate the value of IP before product market fit by 255%. . We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. Filed under: Customer Development , Teaching , Venture Capital. Congratulations. ——-.

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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Exclude office IP addresses using Google Analytics filters. You can also set up custom alerts in Google Analytics to spot a dramatic change in conversions. You can store the information with a custom dimension. You can do this with custom reports, custom segments , etc., How to fix it. Image source ).