crowdSPRING Blog

OCTOBER 25, 2018

Your company’s brand is the sum total of the experience your customers and prospects have with your company. A good brand also establishes trust and credibility with your prospects and customers. Or you might have realized that your brand simply isn’t doing a good enough job to differentiate you in the marketplace.

Small Business 86

Small Business Reputation Non-Compete Technical Review 86

Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Our firm has a portfolio of companies across a broad range of markets and the way we look at it is pretty simple – the deals fall into two types: those with customer/market risk and those with invention risk.”

Vertical 144

Vertical Silicon Valley Marketing Customer 144

ReadWriteStart

MARCH 8, 2021

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. And the revenue from your existing customers alone may not be enough to cut it. . PR and reputation management can be huge in getting your brand established. . Visibility .

Startup 127

Startup Retention Acquisition Agile 127

The Startup Magazine

OCTOBER 22, 2019

When companies build a strong brand, they enhance their public reputation and draw attention to their strengths. Your brand is not only applicable to your own customers, but it also extends to the public at large. Any negative interaction with the company can seriously impact the good reputation of your brand.

Reputation 62

Reputation Audience Advertising Social Media 62

The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. Crisis Management and Reputation Control No business is immune to the occasional crisis, and how you handle it can make or break your public image.

PR 111

PR Public Relations Reputation B2C 111

YoungUpstarts

OCTOBER 9, 2019

It’s more often a sign of a company in tune with its customers and its market. Your company’s brand is the sum total of the experience your customers and prospects have with your company. A good brand also establishes trust and credibility with your prospects and customers. You need to overcome a poor reputation.

Reputation 109

Reputation Audience Naming Design 109

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. It’s your reputation and ultimate differentiating factor. Getting your brand strategy right is critical to gaining and keeping customer attention.

Marketing 128

Marketing Campaign Software Review Tulsa 128

YoungUpstarts

JULY 20, 2018

A great business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. The resulting reputation blow will affect your business as well! 4 Don’t Forget to Differentiate. by Katie Lundin of crowdspring.

Naming 104

Naming Warrant Differentiation Small Business 104

The Startup Magazine

DECEMBER 13, 2023

What differentiates your card from other cards on the market is your niche. Analyze your competitors and identify opportunities for differentiation. A strong brand not only builds trust and recognition in a competitive online marketplace but also builds lasting bonds with customers. A loyal customer base means return business.

Differentiation 125

Differentiation Audience Social Media Design 125

YoungUpstarts

MAY 13, 2014

They recognize an underserved segment of the population — whether that’s expectant mothers, pet owners, or cheese lovers — then develop a product or service to meet the specific needs of that customer base. No matter how underserved or neglected, focusing on a too narrowly defined customer base could hurt your business.

Pennsylvania 202

Pennsylvania Retention Differentiation Reputation 202

The Startup Magazine

JUNE 24, 2022

It refers to the goodwill or reputation that the company has in the market and the minds of its clients. It also attracts shareholders, customers, and business partners. Every business follows its own values, goals, and objectives which differentiate it from its competitors. Creating a Good Brand Image. Boosts Sales.

Reputation 124

Reputation Differentiation Social Media Employee 124

YoungUpstarts

AUGUST 5, 2016

If you think about it, this was a pretty sophisticated customer service approach. Instead of insisting on a free dessert or something else she asked the customers to decide and ponder how she could make it up to them. With that said Kathy is concerned that her customers have a good experience. All this took me by surprise.

Chile 100

Chile Green Albuquerque Vesting 100

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 249

Social Media Media Customer Viral 249

Up and Running

MARCH 5, 2020

Acquiring new customers is challenging for most industries; however, it is especially difficult for the cannabis industry. To be successful, cannabis brands must find ways to differentiate themselves to consumers. . Using education to gain new customers. Use measurable digital marketing strategies.

Customer 96

Customer Differentiation Equity Audience 96

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 228

Social Media Media Customer Viral 228

Both Sides of the Table

JANUARY 6, 2014

I think that mindset is useful to remind entrepreneurs that it is a shared journey and capital (whether active or passive) is a part of your success and your ability to access it when you need to and for the amounts you need is a very critical differentiator between successful companies and unsuccessful one. Mentorship.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 25, 2010

I figured on 10-20 new customers at minimum and dreamed of 50. And let's put this into broader context: At WPEngine we had 50 paying customers (not prospects) before my post went live. So whatever we did without the advantage of this blog was far more important, at least in the one case of getting initial customers.

Reputation 229

Reputation Hosting DC Social Media 229

crowdSPRING Blog

APRIL 28, 2013

A couple weeks ago I wrote a post about building relationship s with your customers that are based on trust, loyalty, transparency, integrity, and honesty. The cS reputation system is built on the reams of raw data that a site like ours generates.

Reputation 82

Reputation Community Algorithm IP 82

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. Why should customers choose to do business with you?

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

MARCH 5, 2019

The term has a bad reputation. If you want to send relevant emails—to sell water—you need to create an Ideal Customer Profile (ICP). Base your ICP on hard data— surveys or interviews with your existing customers or target audience. Knowing what your ideal customers look like is great, but now you need to find them.

Email 130

Email Campaign Reputation San Diego 130

Duct Tape Marketing

DECEMBER 23, 2016

Good Customer Service: Are You Doing It Right? Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Chances are, your mission statement or company vision includes something about customer service. Is your organization listening?

Customer 28

Customer Software Review B2C Social Media 28

Hearpreneur

JANUARY 1, 2023

Some ways you can prepare for the impact of an upcoming recession are to minimize experimentation, stick to what works for the brand, and nurture relationships with current customers. That way, you can spend more time devising strategies that will continue to keep your current customers satisfied. 21- Communicate with customers.

Entrepreneur 92

Entrepreneur Software Review Technical Review Revenue 92

The Startup Magazine

MARCH 7, 2024

Startups face a huge challenge in building trust and credibility with their customers and current and potential investors. Additionally, a transparent financial outlook can enhance a startup’s reputation in the market, attracting further investment opportunities and partnerships.

Startup 124

Startup Forecast Reputation Differentiation 124

Up and Running

JULY 11, 2017

Meanwhile, Wendy’s poured marketing and operational resources to deliver on their “Hot and Juicy” promise and carved out a niche for customers who wanted fresh, larger burgers with customized condiments. Look closely for other highly differentiated technology that may be hidden in the work you or your team have already completed.

Technical Review 80

Technical Review Development Team Review Differentiation Leadership 80

Startup Professionals Musings

FEBRUARY 27, 2019

In essence, as a contractor, you are a consultant who is competing regularly for new work, and you constantly have to differentiate your offering from other candidates, including price. Here are some key strategies that I recommend to every worker today: Develop and highlight your competitive differentiation.

Employee 246

Employee Elevator Pitch Differentiation Social Media 246

ConversionXL

SEPTEMBER 9, 2021

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention.

Social Media 142

Social Media Media Developer Marketing 142

YoungUpstarts

SEPTEMBER 14, 2015

At my company, we put special emphasis on gathering customer feedback. Getting feedback can help you improve business, retain customers and bring in future customers. In a survey by Dimensional Research, 90% of customers say their purchasing decisions are influenced by online reviews. You can build customer relationships.

Customer 100

Customer Columbus Ohio Differentiation 100

Hearpreneur

APRIL 23, 2023

We were keen on differentiating ourselves by highlighting our unique branding-e-commerce approach towards marketing. As a certified numismatist, this too fits the image we wanted to convey to customers. When customers hear the name Bullion Shark, we want them to think of experts providing all their metal and coin needs.

Naming 127

Naming Entrepreneur Technical Review Design 127

YoungUpstarts

DECEMBER 7, 2019

SOC reports on the oversight company’s use to process, protect, and store customer data. Marketing Differentiator. The fact that your company can provide a SOC compliance report at a moment’s notice indirectly puts your customer’s mind at ease. One of the most affected areas was brand reputation. .

Cloud 142

Cloud CPA Reputation Security 142

Hearpreneur

JULY 7, 2023

Public relations (PR) is an essential component for any business as it plays a crucial role in shaping and maintaining its reputation. It's also helped me come up with creative ways of connecting with potential customers. I have leveraged relationships with influencers to further spread the message about my company.

PR 105

PR Public Relations Entrepreneur Reputation 105

Duct Tape Marketing

DECEMBER 14, 2022

16:52] How do you use scarcity as a differentiator without turning off your true fans? [20:01] She's the founder of the digital marketing firm Market Mindshift, and author of a book we're gonna talk about today, the Power of Scarcity, leveraging Urgency and Demand to Influence Customer Decisions. So Mindy, welcome to the show.

Differentiation 81

Differentiation Demand Distribution Sales 81

Both Sides of the Table

JANUARY 22, 2014

Reputation of firm? Smart is simply not a differentiator. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Picking a VC is hard. You don’t really have much to go on to decide who would make a good fit. Of partner?

Portfolio 364

Portfolio Chicago Sales Incubator 364

Board Effect

AUGUST 28, 2023

Communicating with stakeholders: The board should communicate the organization’s cyber risk management strategy and its incident response plan (at a high level) to stakeholders such as shareholders, employees and customers.​ It’s incredibly easy to create fake networks, which are so hard to differentiate from the real thing.

Technical Review 52

Technical Review Government Security Framework 52

Up and Running

JULY 19, 2014

As you consider your new business idea and the market that it can reach, you will need to figure out how to differentiate yourself from the competition. Unless you’ve done your market research, you won’t know what kind of differentiation matters to your customers. Realize bad customer service can kill your business.

Distribution 77

Distribution Differentiation Reputation Audience 77

YoungUpstarts

APRIL 20, 2020

Communicate honestly and keep customers, partners and employees informed about what is really going on. Shelve the hype on past successes and focus on creating new and differentiated offerings. Leadership teams should establish a framework for action, touch base daily and communicate frequently with employees and customers.

PPC 175

PPC Operations Differentiation Framework 175

The Startup Magazine

JULY 7, 2023

Seek feedback from potential customers, industry experts, and mentors to refine your idea and ensure its viability. Additionally, networking allows you to learn from other’s experiences and build a positive reputation within your industry.

Entrepreneur 114

Entrepreneur Angel Investor Audience Business Plan 114

Duct Tape Marketing

NOVEMBER 2, 2023

With a focus on transforming raw data into actionable insights, Databox has carved out a niche for itself, offering unique solutions for businesses to visualize their metrics in a customized manner. 07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] What’s your take on that? [09:55]

Metrics 75

Metrics Analytics Forecast Software Review 75