Startup Professionals Musings

MAY 27, 2013

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Your team, customers, and investors will all be confused, leading to a lose-lose situation. Limited goals and priorities. Segment the opportunity.

Startup 257

Startup Technical Review Angel Investor China 257

Startup Professionals Musings

APRIL 28, 2023

If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Non-Compete 262

Non-Compete Intellectual Property Merger Acquisition 262

Startup Professionals Musings

JUNE 5, 2012

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Women Entrepreneurs Can

MAY 31, 2023

If you don’t look like a pro in your respected industry, then it’s always going to be a struggle to get customers and clients to trust your business. This can have a devastating impact and ultimately leave you struggling to make any type of headway on the market. Reviews are always going to be a critical concern.

Software Review 52

Software Review Social Media Security Web 52

Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. How could you be too busy to work on these things?

Social Media 289

Social Media Small Business Media Technical Review 289

YoungUpstarts

OCTOBER 3, 2019

The website address is often the first point of contact for your customers. Make it easy for customers to find what they are looking for, and your hopes of success will improve. . Unfortunately, prospective customers will fail to trust your site if it seems as though you are hiding details. Your Domain Name Is Poor.

Sales 113

Sales Software Review Social Media eCommerce 113

Gust

AUGUST 17, 2014

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Your team, customers, and investors will all be confused, leading to a lose-lose situation. Limited goals and priorities. Segment the opportunity.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

YoungUpstarts

JUNE 23, 2018

By implementing local SEO and marketing to local niche markets, you’ll reach your customers and clients faster and cheaper. This practice is known as hyperlocal marketing, and it’s a strategy you need in your toolbox. Hyperlocal marketing is the original advertising strategy.

Software Review 133

Software Review Marketing Semantic SEO 133

Startup Professionals Musings

MAY 4, 2011

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. In the following quarter, we jointly signed up two new customers who loved our “end to end” integrated solution.

Partner 225

Partner Non-Compete Merger Technical Review 225

Startup Professionals Musings

APRIL 19, 2020

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Why Facebook Custom Audiences Is The First Step. Website traffic. App activity.

San Jose 133

San Jose Customer Database Campaign 133

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries.

Programming 150

Programming Turkey Social Media Redemption 150

Startup Professionals Musings

AUGUST 1, 2020

If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Non-Compete 317

Non-Compete Intellectual Property Merger Acquisition 317

The Startup Magazine

JANUARY 22, 2024

Building and Maintaining Relationships Building relationships with key stakeholders, including customers, media, and industry influencers, is crucial for any business. Unlike direct marketing or sales efforts, the impact of PR can be less tangible. Measuring Success One of the challenges in public relations is measuring success.

PR 112

PR Public Relations Reputation B2C 112

Berkonomics

NOVEMBER 24, 2016

Repeat customers, raving fans, angry backlashers, commodity shoppers. Here’s another way to look at the ladder to an ideal customer loyalty relationship. Customers hate this, especially when they have a complaint. You don’t want your customers to buy strictly because you have become their “habit of comfort.”.

Customer 48

Customer Direct Marketing Advertising Naming 48

Steve Blank

OCTOBER 24, 2016

Visionary CEOs are product and business model centric and extremely customer focused. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. They know who their customers are because they spend time talking to them. But today very few of those remain.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

Visionary CEOs are product and business model centric and extremely customer focused. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. They know who their customers are because they spend time talking to them. But today very few of those remain.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Women Entrepreneurs Can

MARCH 14, 2021

No longer are potential customers impressed by how well a business bamboozles them into buying into the hype around their product or brand. This is because what you are doing is providing your customer with mixed messages, showing that neither trust nor consistency is important to the way that you operate in the world.

Campaign 52

Campaign Social Media Technical Review Differentiation 52

Startup Professionals Musings

OCTOBER 2, 2018

Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology. Prioritize the list by customer reach, effort required by you, as well as cost. Expand marketing in channels that work and add others.

Marketing 240

Marketing Viral Channel Metrics 240

YoungUpstarts

MAY 20, 2018

They are one of the most effective direct marketing tools. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange. It just keeps everything simple.

Direct Marketing 214

Direct Marketing Mobile Portfolio Networking 214

YoungUpstarts

SEPTEMBER 6, 2022

Vijay Yadav shares tips on how to use snail mail to find customers, convert leads and gather valuable data. The post Physical Mail Has Huge Advantages In The Digital Age appeared first on Young Upstarts.

Customer 236

Customer Direct Marketing Marketing 236

YoungUpstarts

SEPTEMBER 28, 2017

Reach Potential Customers Where They Are. According to Gina Luk, an expert senior analyst at Mobile Workforce Strategies, the mobile market will continue to grow tremendously in the coming years from $40 Billion in 2015 it’s projected to rise to $63 Billion by 2020. Improve Your Direct Marketing Efforts.

Mobile 113

Mobile Retention Differentiation Direct Marketing 113

ReadWriteStart

MARCH 29, 2023

Although smaller community banks may be centered around the direct market, focussing on providing businesses in the area with the right capital and resources, it’s often riskier to place long-term bets on these institutions, especially if you’re considering expanding in the coming months or years.

Artificial Inteligence 129

Artificial Inteligence Startup Silicon Valley Small Business 129

YoungUpstarts

OCTOBER 26, 2017

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Local businesses, in particular, will be able to take advantage of digital marketing as it increases their visibility and takes them to the forefront of the market.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

YoungUpstarts

JUNE 11, 2018

When customers enter that fence, you’re able to market to them and send them messages. Not only is this convenient for you as a business owner, but it’s also very convenient and helpful for customers. Think about your industry and what could help your customers and your business at the same time. Who is your competition?

Small Business 189

Small Business Marketing Massachusetts SEO 189

YoungUpstarts

JUNE 27, 2013

With all the hype surrounding digital advertising, one would’ve thought that traditional methods of marketing have been rendered absolutely obsolete. billion is still spent, ever year, on direct marketing? Consider the following numbers: 3.6%: Forecasted increase in spending on direct mail marketing in the next year.

Marketing 233

Marketing Forecast Campaign Direct Marketing 233

YoungUpstarts

MAY 8, 2018

It can be easy to fall into the trap of focusing on the profit that you intend to make, but have you got a marketing strategy in place that focuses on how your offerings can solve customers’ real problems? Creative content that engages your potential customers. A strong brand will engage your customers and incite loyalty.

Viral 124

Viral Social Media SEO Direct Marketing 124

YoungUpstarts

DECEMBER 4, 2018

An online coupon site is basically an advertising platform that facilitates group buying deals via direct marketing. As a business, you can make use of this logic to not only drive traffic to your business but also convert most of these new leads into loyal customers. What are online coupon sites? How can businesses benefit?

Revenue 113

Revenue Advertising Database Direct Marketing 113

ConversionXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Duct Tape Marketing

OCTOBER 28, 2020

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He might be the only person in both.

Cloud 96

Cloud Direct Marketing Leadership Marketing 96

Startup Professionals Musings

SEPTEMBER 1, 2018

If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Partner 147

Partner Non-Compete Intellectual Property Merger 147

YoungUpstarts

SEPTEMBER 29, 2015

The scam starts with an email or SMS being sent to customers, purported by Wonga South Africa, to a diverse range of recipients. The email, which includes the Wonga company logo, registration number and NCR number, informs customers that they have qualified for a personal loan of up to R60 000 at only 3.5

South Africa 100

South Africa SMS Africa Direct Marketing 100

Startup Professionals Musings

SEPTEMBER 7, 2013

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

YoungUpstarts

APRIL 23, 2018

There is nothing worse than launching a business and then wondering where all your customers are. Direct marketing. Here are six startup tips for aspiring Indian entrepreneurs looking to start their own businesses, like he did. Always do your homework before you launch. Don’t forget about the offline world.

Entrepreneur 196

Entrepreneur Social Media India Startup 196

YoungUpstarts

DECEMBER 5, 2014

The marketplace is at its most competitive during the Christmas period, so your marketing campaign needs to be professional, eye-catching and tailor-made for your target audience. Before you start to produce any marketing materials for your direct marketing campaign, you will need to identify who your target customer is.

Sales 187

Sales Marketing Dividend Campaign 187

YoungUpstarts

NOVEMBER 7, 2016

Physical advertising and person-to-person interaction is a powerful technique that helps you to build personal connections with your customers. Word-of-mouth marketing can also be highly beneficial for your business. If you provide positive experiences for your customers, they’re going to spread the message. Physical vouchers.

Marketing 124

Marketing Advertising Distribution Reputation 124

Startup Professionals Musings

NOVEMBER 2, 2013

According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Currently, social media is the least used of all customer interaction methods. What’s the problem? My advice is to pick one, start slow, and spread out as you learn.

Social Media 267

Social Media Media Social Network Viral 267