6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

How Great Entrepreneurs Really Listen To Customers

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

Smart Entrepreneurs Know Customer Buying Moments

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This new world is all about empowered customers.

Entrepreneurs Need To Play Favorites With Customers

Startup Professionals Musings

Most startups are happy to find any customer, and will hang on for dear life to every one. Every smart entrepreneur needs to realize that trying to treat every customer the same, with limited resources, may mean that you are treating them all poorly, or at least limiting your own growth.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

7 Rules for Providing Exceptional Customer Service

Startup Professionals Musings

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Staff all customer interactions with experienced people.

4 Chasms And 5 Customer Types That Kill Entrepreneurs

Startup Professionals Musings

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Customer support chasm.

Start With Customer Experience

Feld Thoughts

I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&#

How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. I often hear entrepreneurs who seem to rely wholly on their own passion, and the view of a few friends.

Entrepreneurs: Connect to Today’s Customer Network

Startup Professionals Musings

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. Engage customers with relevant and valuable content. Customize your interactions to meet unique customer needs.

6 Ways To Create Experiences That Customers Crave

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

9 Transaction Models Shape Your Customer Experience

Startup Professionals Musings

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. Paying top dollar is part of this customer experience, so the audience is limited.

7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

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7 Steps To Meeting The New Bar Of Delighted Customers

Startup Professionals Musings

Having satisfied customers is no longer enough to keep you ahead of competitors. The bar has been raised to having “delighted” customers. Customer delight is defined as surprising the customer by exceeding his or her expectations, thus creating a positive emotional reaction.

How To Create Customer Value And Profit To Survive

Startup Professionals Musings

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Value to second-order customer advertisers is key.

4 Communication Hacks to Entice Customers

Startup Professionals Musings

Most importantly, it’s more about being a proactive leader who connects to customers and the team deeply, rather than a bright light that struggles to be seen amidst the glare of a million other bright lights. Achim Nowak communication pace customers entrepreneur startup

Practicing Empathy: How Business Owners Can Learn To Think Like A Customer

YoungUpstarts

Indeed, being too involved in internal processes can make you forget one of the core elements of a successful business: pleasing the customer. It may sound odd, but most entrepreneurs need to train themselves to think like a modern consumer.

Three Customer Discovery Tips For Building An Innovative Company

YoungUpstarts

If you are building an innovative company, you will have to spend a good chunk of your time on customer discovery. Here are three tips for you based on my discussions with entrepreneurs who have come before you: Take Time to Understand the Needs and Expectations of Your Customers.

7 Guidelines To Assure Two-Way Customer Communication

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

Customer Centric Trumps Customer Service Every Time

Startup Professionals Musings

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction.

How Startup Companies Can Attract And Retain Customers

YoungUpstarts

Your next question is: how do you get customers to see the value in what you’re selling enough to want a piece of the pie? Attracting new customers is a challenge every entrepreneur faces, but retaining their business is equally critical to the growth and survival of a business.

How To Win Key Decision Points With Today’s Customers

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This new world is all about empowered customers.

The 51 Best Customer Service Tips For Entrepreneurs

Mike Michalowicz

Few things are truly more important to entrepreneurs and small business owners than getting and keeping customers. After all, you’re not even in business unless you have products or services to sell and paying customers to buy them. Listen to your customers. Customize.

5 Solution Differentiation Moves That Customers Love

Startup Professionals Musings

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers.

4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Customers expect personalized messages, delivered to them wherever they are.

13 Powerful Ways You Can Manage Customer Expectations Better To Grow Your Business Faster Than Ever

YoungUpstarts

A prospective customer looks to your business to provide something they need or want. The first scenario will lead to an unhappy customer and poor word-of-mouth marketing. Scenarios 2 and 3 will likely lead to a loyal new customer and positive word-of-mouth marketing.

7 Ways Smart Startups Tune In To Customer Feedback

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

When You Listen To Customers, What Are You Really Hearing?

YoungUpstarts

What does it mean to “listen” to customers? Companies toss around this language while, ostensibly, chasing their competitors and ignoring what customers want. It doesn’t take Sherlock Holmes to find cases where technological innovation and the best interests of customers are at odds.

Relate Your Technology Solution to Customer Values

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Customer data integrity and security.

3 Effective Ways To Build Customer Loyalty For Your New Company

YoungUpstarts

When eager entrepreneurs launch their new company, they may understandably feel like they should attract as many new customers as they can. As All Business notes, a successful company will usually get 80 percent of its business from 20 percent of its customers.

6 Ways To Drive Success Through Customer Experience

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist.

‘Customer Experience’ Is Today’s Business Benchmark

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist.

4 Customer Decision Moments And How To React To Each

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This new world is all about empowered customers.

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others.

3 Things Luxury Hotels Can Teach Entrepreneurs About Customer Service

YFS Magazine

Customer service is always a tricky affair. Customer Service Grow customer experience luxury travel travelIt is especially so when it comes to hospitality and luxury hotels.

10 Questions To Test Your Aptitude As An Entrepreneur

Startup Professionals Musings

In fact, some pundits argue that the best entrepreneurs, including Bill Gates and Mark Zuckerberg, actually dropped out of school early to start their businesses, implying a negative relationship to training. The market and customer needs change quickly and regularly these days.

8 Initiatives To Make Your Customers Loyal Advocates

Startup Professionals Musings

If you can’t provide a memorable customer experience, your startup won’t survive very long these days. You now need more than loyalty from your customers -- they need to be your best advocates. The days of pushing new and marginal performers into customer service are gone.

8 Keys To Creating A Memorable Customer Experience

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. Keep your team happy to create engaged customers.

Next Generation Customers Will Test Every Business

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist.

Ninja Moves from a Secret Marketing Entrepreneur

The Startup Magazine

Secondly, creating demand requires that you find ways to engage your satisfied customers in telling your story. Customers flock to high-quality, high-convenience retailers (OK, I said it – Amazon), rather than retailers with sales, even during holidays.

Businesses Forget How to Listen to Customers

Startup Professionals Musings

It seems like many business people are becoming so technology addicted to their iPhones and email that they forget to listen to what their customers want, or even forget to ask. I can’t imagine any of these people taking the time to listen to their customers.