6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. In my role as an advisor to startups, I often have to remind entrepreneurs to think more like sales people from day one, in finding a real problem to solve and designing the solution.

How Great Entrepreneurs Really Listen To Customers

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

Customer Appreciation Ideas To Keep Existing Customers Happy

YoungUpstarts

Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. Unfortunately, however, most entrepreneurs fail to realize the importance of showing their appreciation. Quality Customer Service.

Smart Entrepreneurs Know Customer Buying Moments

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This new world is all about empowered customers.

Entrepreneurs Need To Play Favorites With Customers

Startup Professionals Musings

Most startups are happy to find any customer, and will hang on for dear life to every one. Every smart entrepreneur needs to realize that trying to treat every customer the same, with limited resources, may mean that you are treating them all poorly, or at least limiting your own growth.

7 Lessons From Airbnb and Uber On Customer Values

Startup Professionals Musings

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

4 Chasms And 5 Customer Types That Kill Entrepreneurs

Startup Professionals Musings

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Customer support chasm.

Entrepreneurs: Connect to Today’s Customer Network

Startup Professionals Musings

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. Engage customers with relevant and valuable content. Customize your interactions to meet unique customer needs.

Start With Customer Experience

Feld Thoughts

I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&#

How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.

6 Ways To Create Experiences That Customers Crave

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

9 Transaction Models Shape Your Customer Experience

Startup Professionals Musings

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. Paying top dollar is part of this customer experience, so the audience is limited.

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. I often hear entrepreneurs who seem to rely wholly on their own passion, and the view of a few friends.

How To Change Your Customer Message From Push To Pull

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story.

7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

Demand 238

How To Create Customer Value And Profit To Survive

Startup Professionals Musings

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Value to second-order customer advertisers is key.

7 Steps To Meeting The New Bar Of Delighted Customers

Startup Professionals Musings

Having satisfied customers is no longer enough to keep you ahead of competitors. The bar has been raised to having “delighted” customers. Customer delight is defined as surprising the customer by exceeding his or her expectations, thus creating a positive emotional reaction.

4 Communication Hacks to Entice Customers

Startup Professionals Musings

Most importantly, it’s more about being a proactive leader who connects to customers and the team deeply, rather than a bright light that struggles to be seen amidst the glare of a million other bright lights. Achim Nowak communication pace customers entrepreneur startup

Customer Centric Trumps Customer Service Every Time

Startup Professionals Musings

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction.

4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Customers expect personalized messages, delivered to them wherever they are.

7 Guidelines To Assure Two-Way Customer Communication

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

The 51 Best Customer Service Tips For Entrepreneurs

Mike Michalowicz

Few things are truly more important to entrepreneurs and small business owners than getting and keeping customers. After all, you’re not even in business unless you have products or services to sell and paying customers to buy them. Listen to your customers. Customize.

4 Practical Ways To Find Your Next Big Customer

YFS Magazine

Entrepreneurs often struggle with where to find new prospects and customers. Grow Marketing & Sales Business Development customer acquisition salesHere's a look at four proven practices that get results.

7 Ways Smart Startups Tune In To Customer Feedback

Startup Professionals Musings

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. I doubt if any of these are really listening to their customers.

How To Win Key Decision Points With Today’s Customers

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This new world is all about empowered customers.

5 Solution Differentiation Moves That Customers Love

Startup Professionals Musings

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers.

How Startup Companies Can Attract And Retain Customers

YoungUpstarts

Your next question is: how do you get customers to see the value in what you’re selling enough to want a piece of the pie? Attracting new customers is a challenge every entrepreneur faces, but retaining their business is equally critical to the growth and survival of a business.

Relate Your Technology Solution to Customer Values

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Customer data integrity and security.

Practicing Empathy: How Business Owners Can Learn To Think Like A Customer

YoungUpstarts

Indeed, being too involved in internal processes can make you forget one of the core elements of a successful business: pleasing the customer. It may sound odd, but most entrepreneurs need to train themselves to think like a modern consumer.

Three Customer Discovery Tips For Building An Innovative Company

YoungUpstarts

If you are building an innovative company, you will have to spend a good chunk of your time on customer discovery. Here are three tips for you based on my discussions with entrepreneurs who have come before you: Take Time to Understand the Needs and Expectations of Your Customers.

‘Customer Experience’ Is Today’s Business Benchmark

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist.

4 Customer Decision Moments And How To React To Each

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This new world is all about empowered customers.

6 Ways To Drive Success Through Customer Experience

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist.

Is Your Startup Doing Enough to Retain Customers?

The Startup Magazine

Customers are what makes a company profitable. Though it is appropriate to want to generate leads and reach a broader audience, if you’re not taking the time to invest in cultivating deeper relationships with each and every existing customer, your brand won’t go very far.

Why Businesses Should Offer Coupons To Customers

YoungUpstarts

You don’t have to be an entrepreneur to know that coupons are used by retailers and producers to attract customers on their side. This happens when possible customers change their mind right before the click Buy, abandoning the shopping process. Learn More About Customers.

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. They are all about how customers broadcast their pleasure or unhappiness to others.

Next Generation Customers Will Test Every Business

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Entrepreneur of the Year” finalist.

3 Things Luxury Hotels Can Teach Entrepreneurs About Customer Service

YFS Magazine

Customer service is always a tricky affair. Customer Service Grow customer experience luxury travel travelIt is especially so when it comes to hospitality and luxury hotels.

13 Powerful Ways You Can Manage Customer Expectations Better To Grow Your Business Faster Than Ever

YoungUpstarts

A prospective customer looks to your business to provide something they need or want. The first scenario will lead to an unhappy customer and poor word-of-mouth marketing. Scenarios 2 and 3 will likely lead to a loyal new customer and positive word-of-mouth marketing.

10 Collaboration Myths No Entrepreneur Should Believe

Startup Professionals Musings

In reality, it takes a collaboration of many good people to build and run a business, even though the original idea probably did come from that innovative entrepreneur. It also may be a hard concept to accept if you are a fiercely independent entrepreneur driving an innovative vision.