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Why Startups Fail - 20 Top Reasons Gleaned from 32 Startup Failure Post-Mortems

www.chubbybrain.com

The negativity either impacted investment funding (venture capital fell off a cliff in 2009) or the customers they were targeted as was the case for Untitled Partners who were building a platform for fractional art ownership. 11 – Pricing Issues. Pricing is one part science, 10 parts art. So what does this teach us?

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. Customers have shown again and again that they really love free stuff. You know what customers like more than free stuff?

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After Facebook's IPO flub, value of tech startups falls back to earth

www.theverge.com

Too many companies value shareholders over customers and that leads to corporate senescence, which is very bad for shareholders. (By The market just opens and the issuing companies sell their stock directly to the market. By the way, who’s to say that FB doesn’t believe they are a $200B company?).

IPO 48
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The cardinal sin of community management

Startup Lessons Learned

There are many articles by many experts ( myself included ) extolling the virtues of listening to customers. In fact, there are so many of these propaganda pieces that this question might naturally cross your mind: if listening to customers is so great, why do we need so much propaganda? We did not take this step lightly.

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