article thumbnail

Customer Development in Japan: a History Lesson

Steve Blank

The Japanese edition of The Startup Owner’s Manual hit the bookstores in Japan this week. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. But customers didn’t agree. ————-. The Crater in my rookie days.

Japan 292
article thumbnail

Creative Options For US Companies Who Advertise In Japan

YoungUpstarts

Japan is one of the top countries spending the most on advertising. As you can imagine, this also makes Japan one of the most competitive markets in the world with advertisers striving to be the most creative. Companies Expanding to Japan. companies are drawn to Japan because of its very developed consumer base.

Japan 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Lessons To Be Learned By Winning Teams Everywhere

Startup Professionals Musings

Andy Grove of Intel fame started making memory chips, but switched to microprocessors with a vengeance when Japan totally undercut his pricing. Think of the risk taken by CEO Todd Davis of LifeLock when he posted his Social Security number online, to assure customers the he could protect them from identity theft.

article thumbnail

10 Strategies To Make You A Lucky Winner In Business

Startup Professionals Musings

Andy Grove of Intel fame started making memory chips, but switched to microprocessors with a vengeance when Japan totally undercut his pricing. Think of the risk taken by CEO Todd Davis of LifeLock when he posted his Social Security number online, to assure customers the he could protect them from identity theft.

article thumbnail

Digital Transformation And The Evolution of Apps – What’s The Link?

YoungUpstarts

by Keiichiro Nozaki, Regional Marketing Architect/Evangelist of Asia Pacific, China, and Japan for F5 Networks. At the heart of it all, this enriched content is all about elevating the end user experience, to gain the loyalty of their customers. A century ago, we had the industrial revolution. Fast-forward to the present day.

SMS 129
article thumbnail

Where Does Your Software Company Go From Here?

ReadWriteStart

You also should figure out what your customers’ specific needs are and which of those needs aren’t being met that align with your organization’s core expertise. In software, those avenues are your customers, industry, employees, and the broader trends associated with current events. Prioritize Longevity Above Growth.

Software 171
article thumbnail

The Firewall Is Dead – What Can Businesses Do To Protect And Secure Their Brands?

YoungUpstarts

by David Nagrosst, head of sales for Cyxtera Technologies in Asia Pacific, Australia and Japan. The severity of potential damage tends to depend on the sensitivity of the data exposed – something that Equifax customers recently found out about painfully first-hand. Without a doubt, the firewall era has come to an end.

Security 104