Duct Tape Marketing

JUNE 24, 2015

If you are a regular consumer of John Jantsch’s content, you already know that creating great content in a way that draws ideal customers into your digital channel is a core Duct Tape Marketing principle. Conversion Optimization. Trust me, if I can write a book, you can too.

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Kansas City Kansas Social Media Lead Generation 28

Duct Tape Marketing

JUNE 1, 2016

In other words, they must show up on the mobile device in maps, they must show up on the laptop in the “Google 3-pack,” and they must have a credible amount of reviews and social signals to convert the click to a customer.

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SEO Small Business Kansas City Kansas 28

Duct Tape Marketing

NOVEMBER 9, 2015

Encouraging Customer Reviews. Your customers demand quick access to them. The answer is with mobile. Last February, Search Engine Land (SEL) offered several tips for better SEO localization for franchises. These included: Capturing Mobile Users. Cleaning Up Directory Listings. More and more it’s about capturing mobile users.

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Duct Tape Marketing

MARCH 28, 2016

This is your opportunity to introduce yourself, your business and your team while letting your customer know why they can’t live without your product or service. Posting a photo of your actual team develops a sense of confidence that will encourage a customer to buy from you. You don’t have a Head Shot or Team Photos. You don’t Blog.

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Kansas City Kansas SEO Software Review 28

Duct Tape Marketing

MAY 22, 2019

I live in Kansas City, Missouri. In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. You’re a SaaS company, you hopefully [inaudible] and customers all the time. Brian Dean: Yep.

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Hearpreneur

JANUARY 10, 2020

When the connection you have with your customers becomes an emotional connection, it is called brand affinity. It’s when your customers adore you, can’t live without you, will wait in line for you. So, I ended up naming the business after the place where it was born — Kansas City, Kansas. 25- What we provide.

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Naming Artificial Inteligence Kansas Entrepreneur 101

YoungUpstarts

AUGUST 31, 2014

Of course, customers have to walk in the door first – but only if you don’t have a display window. Stores would set up merchandising displays in the store window to attract customers. Roughly 76 percent of customers purchase more products based on a sales associate’s recommendation. In the 1980s, these were common.

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Kansas City Marketing Kansas Mobile 162

SiliconHills

JUNE 27, 2012

Judging from the comments on the last Sprint story, customers really want Sprint’s 4G LTE service. And now they don’t have to wait much longer in San Antonio, Houston, Dallas, Atlanta and Kansas City. Sprint announced its 4G LTE network service starts on July 15.

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Duct Tape Marketing

JANUARY 25, 2017

Couture is the owner and founder of Bier Station in Kansas City, MO, the Midwest’s first craft beer tasting bar and bottle shop all at the same time. As I live in Kansas City, I’ve been able to watch the growth of this entrepreneurial success story first hand. Why customers should help guide your decisions.

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Duct Tape Marketing

OCTOBER 19, 2014

My friend Michael Port worked with the Duct Tape Marketing Consultant Network in Kansas City this week. Rain - Use Rain to showcase your business to customers near you. Good stuff I found this week: Lukewarm – tool that helps you create warm emails based on Twitter profiles.

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Duct Tape Marketing

OCTOBER 2, 2017

Most established podcasts, and even newer ones, put a lot of effort into production, including professional sound, editing, creating custom web graphics, and writing a custom show notes page that includes guest bio information, key takeaways, and resource and contact links. High content production value.

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Kansas City Kansas SEO Marketing 58

Duct Tape Marketing

MAY 4, 2013

1st time it’s snowed in Kansas City in May in over a century! Trap.it – Content curation tool that allows marketers to personalize content for prospects and customers. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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Kansas City Kansas SEO Curation 60

Hunter Walker

APRIL 17, 2013

Ok, Kansas City where we met with local startups, big companies, Kauffman Foundation leaders and other folks thinking deeply about Google Fiber. Continue to drive down the cost of deployment and sign up customers for a very sticky (high LTV) service by being first to market. Just got back from spending a day IN THE FUTURE!

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Search Kansas City Omaha Kansas 54

Hearpreneur

JANUARY 21, 2017

With the support of some of the OPN ladies and with the knowledge from my pre-retirement job, I launched a business writing poetry for customers. These poems were personalized based on what the customer told me about the person who would receive the poem… their likes/dislikes, their hobbies, their job and their families.

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Duct Tape Marketing

SEPTEMBER 11, 2017

Today I’m thrilled to share the story of my long-time friends and Kansas Citians Casey and Sloane Simmons, co-founders of a store called Stuff , as a part of the “Amex Welcomed” program with @americanexpress , which is showcasing the people behind our favorite local businesses that welcome American Express.

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Duct Tape Marketing

MAY 5, 2012

Brookside Art Fair Kansas City, Mo. Great way to enhance the CRM data on customers and prospects. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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Kansas City Kansas Email Search 59

Duct Tape Marketing

JUNE 5, 2018

Build trust – I write more about this below as well, but your website needs to work the way your customers need it to and expect it to. Your website is often a potential customer’s first impression, so you need to make it a good one. It provides a clear path for customers to take and removes ambiguity.

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Kansas City Audience Kansas Differentiation 76

Duct Tape Marketing

FEBRUARY 22, 2016

Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. He owns & operates Kansas City Web Design®, a Kansas City inbound marketing agency , and Kansas City SEO®. But What About B2B? 46% of B2B researchers are millennials.

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SEO Channel Kansas City Kansas 28

Duct Tape Marketing

MARCH 3, 2012

The historic Folly Theater Kansas City, Mo shot during Guy Clark show. Has a very nice community building aspect that makes it ideal for companies as internal or customer tool. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.

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Kansas City Kansas Mobile Hosting 53

Duct Tape Marketing

DECEMBER 19, 2017

Building up reviews of your business is a great way to offer third-party proof that your company does what it says it does and that your customers are happy and willing to talk about it. A great way to follow up and reach out to customers is via email. have made them a foundational element for ranking well in local search.

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Search Kansas City Kansas SEO 77

Duct Tape Marketing

SEPTEMBER 5, 2019

Do you want them to be answering questions for your other customers and users? Intercom customer, Unity, got 45% more loyal users with Intercom in just 12 months. In Kansas City. I wonder if the low-hanging fruit for a lot of businesses would be to think in terms of segmenting their customers as communities.

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Duct Tape Marketing

JANUARY 7, 2020

But it’s equally true for existing customers! I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

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Search Kansas City PPC B2C 71

Austin Startup

OCTOBER 31, 2017

The program allows city officials to submit challenges or problems to the small companies. If a participating startup offers a solution of interest, STiR makes a connection and over the next 16 weeks the startup works with government officials to develop a custom solution to the problem. Kansas City, Mo.,

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Duct Tape Marketing

SEPTEMBER 3, 2019

You know your business and what you offer to your customers, so you probably have a solid sense of the terms they’re searching for to find you. Ask Your Customers. Now it’s time to ask your customers what they think. Here are the things you must do to get your content keyword research off the ground.

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Kansas City Search Semantic Kansas 78

Duct Tape Marketing

AUGUST 29, 2017

Today I’m thrilled to share the story of my long-time friend and Kansas Citian John Couture who is the founder of the Bier Station , as a part of the “Amex Welcomed” program with @americanexpress , which is showcasing the people behind our favorite local businesses that welcome Amex. Remember those?). I’m supporting my family.

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Duct Tape Marketing

JULY 19, 2017

That innovation has to be built into the core of how you serve your customers. When I looked around for other examples like that I started seeing them everywhere, of companies that weren’t so much innovating in the product as innovating around the product and by doing so really helping their customers get more value from the product.

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Technical Review Kansas City Software Review Product 41

Duct Tape Marketing

FEBRUARY 20, 2014

Not Knowing Your Cost Of Customer Acquisition. Knowing how much it costs to acquire a customer is debatably the most important variable in an investor’s equation. Here’s a simple example, if you know how much it costs to acquire 100 customers…. than investors can use this equation: Cost of getting 100 customers = X.

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Kansas City Due Diligence Arizona Kansas 69

Up and Running

MAY 19, 2016

This would be a great time to do some additional market research with your customers! As we found in the restaurant industry, offering smaller or non-standard portion sizes is a great way to bring in new customers and make more money from your existing customers. Feature different portion sizes. Offer allergen-free products.

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Revenue Kansas City Kansas Stock 75

Duct Tape Marketing

JANUARY 8, 2019

” Started it on the corporate side, and have just started to do it across industries and into nonprofits and educational organizations, community, cities as well. They come up with ideas, but they know how to implement them. They can generate a bunch of ideas but they can also make really good decisions and prioritize.

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Framework Kansas City Leadership Kansas 56

Duct Tape Marketing

JULY 27, 2015

As a marketer, sometimes it ‘s hard to stop thinking about marketing and remind myself that I am also a customer. Lately, I’ve gotten a nice little reminder of what it is like being a customer with not enough information. But it takes effort to reach out to potential customers, effort that is easily recognized by your customers.

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Social Media Media Kansas City Kansas 28

Duct Tape Marketing

OCTOBER 3, 2011

_DaniloRamos via Flickr But, it’s still a very powerful and useful tool for marketers and in some cases the communications vehicle of choice for your best prospects and customers. Today I want to talk about a couple of ways you can use your Twitter routine to more deeply engage customers and prospects. Scan the favorites.

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Kansas City RSS Kansas Search 70

Duct Tape Marketing

FEBRUARY 9, 2015

That means another year of customers, products, and sales. What are you doing to reach your customers, promote your products and improve sales? What are customers saying about your organization? Currently enrolled at the Kansas City Art Institute to receive a certificate of integrated design, she believes in continuous learning.

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Kansas City Marketing Kansas Audience 28

Duct Tape Marketing

DECEMBER 12, 2011

For example, if you are a local business create a board of “Kansas City stuff I love.”. Focus on inviting your customers too as many of them love your products already and might be a great way to introduce your products to other Pinterest users. Then you should start pinning some things you like.

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Kansas City Social Bookmarking Kansas Search 78

The Entrepreneurial Mind

MARCH 29, 2010

Bloggers Forum at the foundation's headquarters in Kansas City, Mo. new customers. I recently attended the second annual Kauffman Foundation Economics. The invited attendees were economists who write popular blogs or. those, like me, who write about the economy in their blogs. The economists there. or so remains pretty bleak.

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Kansas City Entrepreneur Kansas America 40

Duct Tape Marketing

MARCH 12, 2020

John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? Grant Baldwin: Meaning, John, if you and I were going to go, we’re looking for a good steak dinner, we could … Actually, you’re up in the Kansas City area. Back to Podcast. Transcript. Is it Q something?

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Audience Technical Review Email Kansas City 59

Duct Tape Marketing

JANUARY 15, 2015

This can be something simple like “increase participation in specials or sales,” “interact with existing customers and strengthen brand loyalty,” or something more complex like “Create a personality for your brand.” Blanc uses social media to remind their customers of daily and nightly specials, and release photos of new burger creations.

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Social Media Media Kansas City Marketing 28

Duct Tape Marketing

JULY 10, 2015

While HipHire’s concept and our platform are new, the way we get in front of our best customer probably feels familiar to you. For example, Our landing page for the Founders Club targets an elite group of Kansas City businesses who benefit from choosing HipHire early. This blew me away.

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