Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.
crowdSPRING Blog
MARCH 25, 2012
The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. We have written about many tactics that have worked in our own marketing efforts, such as public relations , goal-setting , branding , etc.
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The Startup Magazine
APRIL 14, 2022
The key to successful marketing is attracting customers and investors to your business through a variety of means, including print ads, website design, public relations efforts, and many other techniques that can attract customers to your business. Choose a unique brand name. Start small and invest wisely. Conclusion.
Both Sides of the Table
NOVEMBER 1, 2009
As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.
Startup Professionals Musings
APRIL 28, 2014
VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. Chief Sales Officer (VP Sales). Chief Brand Officer.
Steve Blank
APRIL 5, 2017
I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Painful and invaluable” was her reply.
crowdSPRING Blog
JANUARY 31, 2011
One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. You should determine exactly what it is you are trying to accomplish through public relations efforts and then measure your progress towards that goal. 2,500 Twitter followers?
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