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If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. We were talking about raising money from LPs. ” I cringed.

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What Do Your Customers Want to Buy?

View from Seed

You want to think about “what your customers want to buy” and then adjust your pitch accordingly. At first glance, you’d think that all LPs pretty much want to buy the same thing. Every fund pitching an LP is pitching this as a baseline. As our firm has matured, we’ve had an evolution in terms of our LP base.

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Observations from my trip to India

Version One Ventures

Version One has made only one investment in the region ( Headout , a fast growing marketplace for travel experiences) and I had written a small LP cheque into an emerging fund manager ( 1947 Rise , run by the awesome Shiva Sangwan ). I had only a few connections in India before this trip.

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Why Hearing “No” in a Fund-Raising Process is Actually Healthy

Both Sides of the Table

This is true of any buying process where a customer has to make a large investment decision on your software or when an investor must decide whether to give you $5 million. It conveyed urgency, it implored people to respect their own time as much as they respected customers’ time and it asked that people have the courage to face rejection.

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Kara Nortman Was Just Promoted to Co-Managing Partner at Upfront Ventures. Here’s What it All Means

Both Sides of the Table

So mostly we just had to listen to customer feedback from founders, VCs and LPs. I called an (ex) LP to tell him about her and my goals for her. I’ve become fond of saying “if I had a dollar for every person who told me just how much they loooooved Kara Nortman, I’d have a 10x fund.” I remember years ago trying to recruit Kara.

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What Mistakes Do VCs Make When Fundraising?

Both Sides of the Table

I counsel first-time VCs (as well as founders) to have mid-funnel strategies to get from first LP meeting to close and to put a disproportionate amount of time into this area (I say more about this on the podcast starting at timecode 27:41). If you do everything that every other firm does, in the same ways, why should they buy you?

LP 375
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New Meetup on Building Tech Tools for Private Equity+VC Investors

David Teten

As one of the lead engineers at ff Venture Capital , I spend most of my day building custom software solutions that enhance our firm’s process–tools that range from portfolio investment management to co-investor and cap table tracking and more. We posted on our site a more in-depth overview of ff’s Tech Platform.