Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online.

6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong. Emotions drive customer decision-making.

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Customers don’t want prescriptions - they seek possibilities.

How Do I Know When I’m Done with Customer Discovery?

Grasshopper Herder

Is the customer discovery process one of your pain points? The post How Do I Know When I’m Done with Customer Discovery? Customer Development Lean Startup User Experience & Research Customer Segmentation & Personas Generative Market Research Hypothesis Driven Development lean startupFind out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time.

Customer Appreciation Ideas To Keep Existing Customers Happy

YoungUpstarts

Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. More than giving great products and services, brands must do more to let their customers know they really appreciate their business.

Customers and Causality

Grasshopper Herder

When looking for product/market fit, we start with the customer. That''s the "market" part of product/market fit. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit

3 Keys To Ensuring Your Next Customers Can Find You

YoungUpstarts

by Jennifer Tomlinson, Senior Manager of Channel Marketing at Microsoft. It’s the art of entrepreneurship: attracting customers when they have countless other options. See if these strategies will help engage your customers more than the competition: 1.

7 Lessons From Airbnb and Uber On Customer Values

Startup Professionals Musings

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.

10 Marketing Rules to Command Customer Attention

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation.

3 Reasons Why Localized Marketing Converts Customers

YFS Magazine

If you want to make an impact in your industry, you have to understand how your market behaves on a local level. Grow Marketing & Sales conversion rates local business local marketing marketing

How To Change Your Customer Message From Push To Pull

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story.

What You Can Do To Make Customer Care Your Most Effective Marketing Strategy

YoungUpstarts

by Andrew Tillery, Marketing Director for MAP Communications. What if improving your customer service was all it took to generate more sales and grow your business? In fact, you’ve already talked to your team about the importance of providing high quality customer service.

Customer Mapping, Motivation And Intent

YoungUpstarts

The first thing you need to do is understand the behaviours and personality traits of your typical customers. This is often referred to as empathy mapping or customer journey mapping. What is a customer map? Customer maps can take many different forms.

7 Rules for Providing Exceptional Customer Service

Startup Professionals Musings

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Think “pull” marketing rather than “push” for all services.

The Customer Centricity Debate: Who Is Your Real Customer?

Brandanew

Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. Who is your real customer?

How To Increase Customer Lifetime Value

YoungUpstarts

Finding ways to increase customer lifetime value isn’t just important to a business — it’s essential. The customer lifetime value (CLV) metric shows you how much your customers like what you provide, whether it’s products or services. Feature Your Customers.

Why Allowing Customers To Transfer Ownership Is Good Marketing Strategy

YoungUpstarts

How do you plan on retaining customers when so many of them are failing? In other words, Shopify is making it easier for customers to end their relationship with the platform by transferring their ownership. Should you be looking at retaining your customers, or merely their transaction?

Eight Reasons Why Your Subscription Model Customers May Be Jumping Ship

YoungUpstarts

If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. It can get a potential customer over the credibility hump.

Changes To Marketing Businesses Are Making To Bring About Customer Loyalty

YoungUpstarts

There’s no denying, a satisfied customer can improve your bottom line. Unfortunately, poor customer service, even if the product is amazing, can lead to a reduction in sales. Marketing, Capture Attention. Instead of making a quick sale, get to know your customers.

How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

Customizing Marketing Strategies According To Your Business Needs

YoungUpstarts

by Brian Zeng, owner and the chief marketing officer of OwnOnly. Every business needs to market, no matter how good they are. Whether you are an established businessman or have just boarded the train of entrepreneurship, knowledge and understanding of marketing principles is a must.

Why Customer Satisfaction Is The Foundation Of Business Success

YoungUpstarts

Dozens of aspects contribute to the success or failure of a business; customer satisfaction is one of them. So, why is customer satisfaction so important? But first, what is customer satisfaction? Customers do not want to feel like another number – they want to know they matter.

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. The first was reducing what they thought was a five-sided market to a simpler two-sided one. The class has talked to ~2,200 customers to date. A Five-sided Market.

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing.

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Three Surefire Ways To Grow Your Business With SMS Marketing

YFS Magazine

Nearly every startup and small business can use SMS marketing to engage with customers and improve key business metrics. Grow Marketing & Sales customer experience Customer Service marketing sms marketing

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Is Influencer Marketing the Future of Marketing?

Brandanew

But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. Not sure how to start with digital marketing?

Customer Success: The Secret Ingredient For Engagement 

YoungUpstarts

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims.

4 Tips For Small Business Online Marketing

YoungUpstarts

Not sure how to launch or improve your small business’s online marketing? Every brick-and-mortar business on the planet wants more customers. The next step is to uncover the right keywords that customers will use to find you.

[Review] The Social Customer

YoungUpstarts

Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ” by Adam Metz.

8 Ways to Market to Customer Emotion as Well as Logic

Startup Professionals Musings

The average business person fights a customer culture shift, rather than looking for it. Many of the remainder don’t review or respond to customer feedback online, and don’t connect with the popular social networking channels, including Facebook and Twitter.

Customer Success Metrics: More Than A Number

YoungUpstarts

by Allison Yount, Director of Customer Success at Scout RFP. A check-in call and invoice in the inbox doesn’t cut it; instead, customer success teams should implement a strategic success plan that will help maintain a healthy level of communication and trust.

6 Marketing Ideas to Try in 2019

The Startup Magazine

Effective marketing may be the key to an outstanding year for your business. Here are six ideas to up your marketing game. For several years, studies conducted by such companies as Nielsen have shown customers are not looking at ads first before making a purchase.

Transform Negative Customer Feedback Into Positive Results

YFS Magazine

Customer feedback provides you with the data you need to win back customers, increase lifetime value and improve your product or service. Customer Service Grow customer experience customer feedback marketing negative reviews online reputation online reviews

How To Get New Customers By Targeting New Markets

Startup Professionals Musings

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you.

7 Groups Of Difficult Customers Test Every Business

Startup Professionals Musings

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses.

How To Market Through Your Customers

Mike Michalowicz

We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers. Your customers actually do your marketing for you, and you simply continue delivering the high quality product they’re raving about. But the customer does tell.

The Benefits Of Digital Marketing

The Startup Magazine

The world of business is moving online – and so is your marketing. Digital marketing covers any form of marketing that starts online. If it started online, you’re running a digital marketing campaign. Here are 3 of the biggest benefits to digital marketing.

5 Ways To Get To Know Your Ideal Customers Better

YFS Magazine

The better you know your customer, the easier it is to implement a successful marketing strategy and connect directly. Grow Marketing & Sales customer development marketing online marketing target audienceHow well do you know your audience?

How Digital Billboards Help Bring In More Customers

The Startup Magazine

You see, the secret to the success of any enterprise is to constantly innovate not only their product or service but their marketing efforts. After all, marketing and advertising is how you present your offering to the world. Customer experience.

7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. I summarize here my interpretation of his key points: Take heed of serious next generation customer expectations.

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Simple Ways To Keep Your Customers Happy

YoungUpstarts

CRM is simply customer relationship management. You know the adage, “The customer is always right,” even when they’re not. The customer is the lifeline of any good business. Engage the Customer. Don’t forget to post regularly to keep your customers engaged.