6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message.

6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate.

Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online.

How Asking Works: A Crash Course in Customer Discovery Questions

Grasshopper Herder

Learning how questions actually work can give you fresh insight into the customer discovery process. The post How Asking Works: A Crash Course in Customer Discovery Questions appeared first on GrasshopperHerder.com. Interviewing strangers is a science as much as an art.

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Customers don’t want prescriptions - they seek possibilities.

How WiFi Marketing Can Help Restaurants Boost Customer Loyalty

Up and Running

For newer businesses, it can be even more difficult due to a smaller budget and fewer loyal customers. In comparison to online retailers, brick-and-mortar businesses are typically short on what has become the most important component of marketing today—actual customer data.

10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong. Emotions drive customer decision-making.

Customers and Causality

Grasshopper Herder

When looking for product/market fit, we start with the customer. That''s the "market" part of product/market fit. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit

How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

Steve Blank

These tools tell you how to rapidly find product/market fit inside a market, and how to pivot when your hypotheses are incorrect. A new tool – the Market Opportunity Navigator – helps do just that. This new framework can act as the front-end of Customer Development.

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Customer Appreciation Ideas To Keep Existing Customers Happy

YoungUpstarts

Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. More than giving great products and services, brands must do more to let their customers know they really appreciate their business.

10 Marketing Rules to Command Customer Attention

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation.

3 Reasons Why Localized Marketing Converts Customers

YFS Magazine

If you want to make an impact in your industry, you have to understand how your market behaves on a local level. Grow Marketing & Sales conversion rates local business local marketing marketing

How Do I Know When I’m Done with Customer Discovery?

Grasshopper Herder

Is the customer discovery process one of your pain points? The post How Do I Know When I’m Done with Customer Discovery? Customer Development Lean Startup User Experience & Research Customer Segmentation & Personas Generative Market Research Hypothesis Driven Development lean startupFind out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time.

What You Can Do To Make Customer Care Your Most Effective Marketing Strategy

YoungUpstarts

by Andrew Tillery, Marketing Director for MAP Communications. What if improving your customer service was all it took to generate more sales and grow your business? In fact, you’ve already talked to your team about the importance of providing high quality customer service.

7 Rules for Providing Exceptional Customer Service

Startup Professionals Musings

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Think “pull” marketing rather than “push” for all services.

The Customer Centricity Debate: Who Is Your Real Customer?

Brandanew

Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. Who is your real customer?

How To Change Your Customer Message From Push To Pull

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story.

Why Allowing Customers To Transfer Ownership Is Good Marketing Strategy

YoungUpstarts

How do you plan on retaining customers when so many of them are failing? In other words, Shopify is making it easier for customers to end their relationship with the platform by transferring their ownership. Should you be looking at retaining your customers, or merely their transaction?

Customer Mapping, Motivation And Intent

YoungUpstarts

The first thing you need to do is understand the behaviours and personality traits of your typical customers. This is often referred to as empathy mapping or customer journey mapping. What is a customer map? Customer maps can take many different forms.

How POS Systems Help Improve Customer Experience

The Startup Magazine

If you own a retail business, customer experience needs to be one of your primary concerns. While often thought of as solutions for accepting payments, POS systems are powerful tools that can help with nearly every aspect of your business – including improving customer experience.

Changes To Marketing Businesses Are Making To Bring About Customer Loyalty

YoungUpstarts

There’s no denying, a satisfied customer can improve your bottom line. Unfortunately, poor customer service, even if the product is amazing, can lead to a reduction in sales. Marketing, Capture Attention. Instead of making a quick sale, get to know your customers.

7 Lessons From Airbnb and Uber On Customer Values

Startup Professionals Musings

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.

Eight Reasons Why Your Subscription Model Customers May Be Jumping Ship

YoungUpstarts

If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. It can get a potential customer over the credibility hump.

Customer Discovery Part 2: How a Focus On Storytelling Can Solve OUR Pain Points

Grasshopper Herder

The post Customer Discovery Part 2: How a Focus On Storytelling Can Solve OUR Pain Points appeared first on GrasshopperHerder.com. Customer Development Lean Startup Generative Market Research Interview lean startupInterviewers have pain points too. Here’s how a focus on the elements of storytelling can make your discovery process rewarding and pain-free.

7 Smart Strategies To Retain Customers And Increase Online Sales

YFS Magazine

Considering the value of retaining customers, here are seven highly effective strategies that’ll help you achieve strong customer retention rates. Grow Marketing & Sales customer loyalty customer retention marketing

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Customizing Marketing Strategies According To Your Business Needs

YoungUpstarts

by Brian Zeng, owner and the chief marketing officer of OwnOnly. Every business needs to market, no matter how good they are. Whether you are an established businessman or have just boarded the train of entrepreneurship, knowledge and understanding of marketing principles is a must.

How To Increase Customer Lifetime Value

YoungUpstarts

Finding ways to increase customer lifetime value isn’t just important to a business — it’s essential. The customer lifetime value (CLV) metric shows you how much your customers like what you provide, whether it’s products or services. Feature Your Customers.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing.

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Is Influencer Marketing the Future of Marketing?

Brandanew

But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. Not sure how to start with digital marketing?

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. The first was reducing what they thought was a five-sided market to a simpler two-sided one. The class has talked to ~2,200 customers to date. A Five-sided Market.

How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.

[Review] The Social Customer

YoungUpstarts

Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ” by Adam Metz.

Customer Success: The Secret Ingredient For Engagement 

YoungUpstarts

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims.

8 Ways to Market to Customer Emotion as Well as Logic

Startup Professionals Musings

The average business person fights a customer culture shift, rather than looking for it. Many of the remainder don’t review or respond to customer feedback online, and don’t connect with the popular social networking channels, including Facebook and Twitter.

How To Market Through Your Customers

Mike Michalowicz

We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers. Your customers actually do your marketing for you, and you simply continue delivering the high quality product they’re raving about. But the customer does tell.

3 Keys To Ensuring Your Next Customers Can Find You

YoungUpstarts

by Jennifer Tomlinson, Senior Manager of Channel Marketing at Microsoft. It’s the art of entrepreneurship: attracting customers when they have countless other options. See if these strategies will help engage your customers more than the competition: 1.

Why Customer Satisfaction Is The Foundation Of Business Success

YoungUpstarts

Dozens of aspects contribute to the success or failure of a business; customer satisfaction is one of them. So, why is customer satisfaction so important? But first, what is customer satisfaction? Customers do not want to feel like another number – they want to know they matter.

How To Get New Customers By Targeting New Markets

Startup Professionals Musings

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you.

Customer Success Metrics: More Than A Number

YoungUpstarts

by Allison Yount, Director of Customer Success at Scout RFP. A check-in call and invoice in the inbox doesn’t cut it; instead, customer success teams should implement a strategic success plan that will help maintain a healthy level of communication and trust.

Transform Negative Customer Feedback Into Positive Results

YFS Magazine

Customer feedback provides you with the data you need to win back customers, increase lifetime value and improve your product or service. Customer Service Grow customer experience customer feedback marketing negative reviews online reputation online reviews

7 Groups Of Difficult Customers Test Every Business

Startup Professionals Musings

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses.

5 Ways To Get To Know Your Ideal Customers Better

YFS Magazine

The better you know your customer, the easier it is to implement a successful marketing strategy and connect directly. Grow Marketing & Sales customer development marketing online marketing target audienceHow well do you know your audience?