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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Even more important than solution marketing is building your brand.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Start with product features.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. In the time since we decided to stop our email marketing, our business has grown exponentially. If I’m being honest, our user base was growing rapidly with email marketing.

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Why You Should Be Doing Product Discovery

YoungUpstarts

So you’ve just had a lightbulb moment and stumbled across the perfect business idea, one that is going to revolutionise the world and disrupt the market. Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. Why is product discovery important? It’s genius!

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