Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost. That bit is easy.
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. 4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day.
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The Startup Magazine
JULY 21, 2021
Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad. How do marketers promote a company’s content?
ConversionXL
AUGUST 23, 2017
Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Moments of Truth.
The Startup Magazine
JULY 21, 2021
Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad. How do marketers promote a company’s content?
ConversionXL
FEBRUARY 3, 2022
A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
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