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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk. In fact, I would broaden the definition of partner from co-founder to “business partner.” The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO.

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6 Due Diligence Goals When Vetting Business Partners

Startup Professionals Musings

Business partners can be co-founders in a startup, multiple owners of an existing business, or a joint venture. In every case, a partner can be an asset, bringing new skills and perspectives to the business; or a burden, making every decision more difficult, and taxing your lifestyle satisfaction.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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5 New Rules For Getting Customers To Advocate For You

Startup Professionals Musings

They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Motivate people, including your customers, to do something to improve your marketing today. Partner with others to create unique solutions that might benefit your brand, product, or solution.

Customer 267
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11 Tips For Increasing Customer Engagement

The Startup Magazine

Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business.

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Kara Nortman Was Just Promoted to Co-Managing Partner at Upfront Ventures. Here’s What it All Means

Both Sides of the Table

Today we’re announcing that my partner Kara Nortman is becoming Co-Managing Partner at Upfront Ventures and I can’t tell you how thrilled I am to welcome her to her new role. So mostly we just had to listen to customer feedback from founders, VCs and LPs. Please help me welcome Kara into her role as Co-Managing Partner.

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10 Key Traits Of An Ideal Entrepreneur Partner

Startup Professionals Musings

The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate an ideal startup partner. In this context, I’m broadening the definition of partner from co-founder to “business partner.” You may be too independent to be partner material. Does not need to be managed.

Partner 269