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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. Why is product discovery important?

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11 Tips For Increasing Customer Engagement

The Startup Magazine

Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business.

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How Fast Should You Deliver Products to Customers? Different Delivery Timescales Explained 

The Startup Magazine

A quick look at recent statistics will tell you that 65% of customers are willing to pay more for faster and more reliable services, and nearly 50% use 24-48 hour delivery options on a regular basis. Here are some delivery types that could work for your customers. Photo by Kindel Media from Pexels. 2-Day Delivery.

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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers?

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Kara Nortman Was Just Promoted to Co-Managing Partner at Upfront Ventures. Here’s What it All Means

Both Sides of the Table

Today we’re announcing that my partner Kara Nortman is becoming Co-Managing Partner at Upfront Ventures and I can’t tell you how thrilled I am to welcome her to her new role. So mostly we just had to listen to customer feedback from founders, VCs and LPs. Please help me welcome Kara into her role as Co-Managing Partner.

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