A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). Even bootstrapped businesses can make this work (e.g.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

YoungUpstarts

MARCH 27, 2019

International e-commerce is growing exponentially year over year, and social media is a popular platform for brand discovery for overseas customers. Be sure that your e-commerce site can connect directly to social platforms so customers can easily make purchases directly from a social post. Forgetting About Brand Consistency.

Social Media 113

Social Media Media San Diego Sales Cycle 113

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Austin Startup

OCTOBER 23, 2019

Opening Night Happy Hour and Keynote with Scott Kupor: Secrets of Sandhill Road | Fundraising Track Joshua Baer , Founder and CEO at Capital Factory, delved into the transforming realm of venture capital with Scott Kupor , Managing Partner at Andreessen Horowitz. The unit cost fell and this idea of pay as you go.

Fractional VPE 49

Fractional VPE Austin Artificial Inteligence Fractional CTO 49

Both Sides of the Table

OCTOBER 19, 2009

I had really positive experiences such as working with Greg Gretsch at Sigma Partners where he championed us to a partners’ meeting where we sort of got crucified. We made changes and Greg was a gentleman throughout the process rather than berating us for our performance (it was our first partners’ meeting).

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Hearpreneur

JANUARY 30, 2022

In fact, connecting with customers and prospects is one of the most difficult tasks facing business leaders today. Face-to-face engagement is important, especially at vital points in the sales cycle or while creating relationships. This is true whether you're looking at policies for employees or for customers.

Entrepreneur 124

Entrepreneur Green Technical Review Social Media 124

ReadWriteStart

FEBRUARY 1, 2012

They also signed Global eTelecom as a customer, one of U.S.' Ryan Bell, the CEO of Gremln.com says, "We continue to have advisory meetings to discuss how we will convert free users into paying customers. Jim Eberlin, the CEO of Jbara says, "We are continuing to make enhancements to our current product as sales are increasing.

St. Louis 118

St. Louis CTO Hire Fractional CTO Entrepreneur 118

Austin Startup

OCTOBER 31, 2017

Neither investors nor entrepreneurs like long sales cycles. If a participating startup offers a solution of interest, STiR makes a connection and over the next 16 weeks the startup works with government officials to develop a custom solution to the problem. selected five startup companies to partner with for a 12-week program.

Government 48

Government Partner Kansas City San Francisco 48

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Several versions of a video, for example, might target a segment of your customer base or be part of an account-based marketing strategy. The sales cycle may last for months, or more than a year.

Video 129

Video B2B Technical Review Campaign 129

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Austin Startup

NOVEMBER 12, 2017

A frequent metaphor I use in customer acquisition, fundraising, or any kind of deal making is that you as the founder and promoter should present the finished meal on the dining table and not drag your counterparts into the kitchen. Most customers will sell themselves if you just give them half a chance.

Term Sheet 48

Term Sheet Technical Review Due Diligence Merger 48

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. This required more product evangelism and customer wins. What is account-based marketing?

Customer 98

Customer Marketing Channel Acquisition 98

ReadWriteStart

DECEMBER 1, 2011

At today's roundtable, we announced 1M/1M Premium company Freshdesk's $1M funding from Accel Partners. Freshdesk is a social customer support startup offering a SaaS solution to small businesses. Freshdesk aims to do the same in Social CRM and already has paying customers. See: 1M/1M Incubation Radar: Freshdesk ].

Partner 113

Partner Tennessee Nashville India 113

Duct Tape Marketing

APRIL 11, 2022

Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales. As a business owner myself, I know you just want your customers to be happy with their purchases.

Programming 87

Programming Small Business Advisory Board B2B 87

YoungUpstarts

AUGUST 12, 2014

A good value proposition is targeted at the customers main decision-making drivers and communicates your value clearly and concisely. Once youve identified the trigger to activate a brands desire for your product, you need a sales strategy. If you cant, find a partner to help develop the proof of concept.

Merger 265

Merger Cofounder Startup Sales Cycle 265

Both Sides of the Table

OCTOBER 4, 2009

If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). Why Buy Mine?

Sales 319

Sales Sales Cycle Startup Reputation 319

Austin Startup

SEPTEMBER 18, 2017

Starting with an audit of your current strategy, the competitive landscape, a deep understanding of your business objectives, and customer discovery, a CTO will develop a holistic product roadmap that will provide you the unfair advantage you need to succeed in the market. They adopt, measure, and manage key product performance metrics.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

A Crowded Space

AUGUST 27, 2014

A customer pays a monthly fee to be able to use a hosted software solution. . This creates a hurdle for a company to adopt the software solution that may create longer sales cycles or lower sales conversion. . Sales cycle decreases . Sales conversion increases. SaaS + Marketplace.

Sales Cycle 110

Sales Cycle Software .Net Business Model 110

Cracking the Code

NOVEMBER 10, 2009

The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Employees are now powerful customers, not just their managers! 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Bessemer Venture Partners Expands BVP VII Fund.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

YoungUpstarts

SEPTEMBER 13, 2018

Sometimes, potential customers or existing clients might request you to change your processes or provide services in a way that does not align with your core values. for one customer, unless there’s a very distinct advantage in doing so, could have a snowball effect. Altering your M.O. Altering your M.O.

Social Media 113

Social Media Sales Cycle Audience Media 113

Version One Ventures

MAY 30, 2013

For startups, the message is that you should develop your business in the long tail, focusing on those customers in your market that the incumbents don’t care about. First, customers in the long tail usually require a smaller feature set which means that you can get a MVP into the market faster.

Sales Cycle 141

Sales Cycle Startup Viral Agile 141

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

JUNE 4, 2015

When you find your creative team to design and develop it, part of their market research entails researching your competition and your customers. More and more companies are investing in the user experience, because their customers are expecting it, especially those of the millennial generation. Advantage: Keep your visitors.

Web 28

Web Technical Review Sales Cycle Cofounder 28

Duct Tape Marketing

NOVEMBER 23, 2016

Regardless of your company’s size or industry, focusing on lead quantity over quality is almost always a mistake for the simple reason that the intermediate result (increased lead generation) isn’t properly aligned with the ultimate business goal (gaining new customers). Where are our ideal customers located?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Cracking the Code

OCTOBER 9, 2009

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. Philippe Botteri Accel Partners London, UK My Bio.

Software Review 48

Software Review Technical Review Cloud Europe 48

Mucker Lab

FEBRUARY 1, 2014

As consumers we have come to expect the “social contract” we have with the internet services we consume as arms-length “users” rather than as white-glove “customers.” More often that we think, customers or partners rather pick up the phone and have someone else to do the data entry for them. Sales Cycle.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

YoungUpstarts

APRIL 28, 2016

Optimizing to quota worked fine when I was an individual contributor, but as I moved into management and got further removed from the nuts and bolts of the sales cycle and engaging with customers every day, I had to figure out a way to influence the members of my team to make their number.

Sales 100

Sales Social Media Sales Cycle Japan 100

Duct Tape Marketing

SEPTEMBER 5, 2014

A new customer purchase, with software and services, easily runs into the six-figures. We’ve been seeing estimates that customers in complex purchases believe that they have completed anywhere from 60% to 80% of their buying process before they ever talk to a vendor on the phone. This is a not a quick turnover process.

Sales Cycle 68

Sales Cycle Forecast Charlotte Lead Generation 68

Duct Tape Marketing

APRIL 5, 2023

They are a Google Premier Partner and one of only a handful of Australian agencies to be part of Google’s International Growth Program. Additionally, measuring the lifetime value of new customers is vital to determine the ROI of online advertising, and investing in CRO as an ad spend, could make significant improvements in performance.

Advertising 82

Advertising Analytics San Diego Networking 82

Mucker Lab

FEBRUARY 3, 2014

As consumers we have come to expect the “social contract” we have with the internet services we consume as arms-length “users” rather than as white-glove “customers.” More often that we think, customers or partners rather pick up the phone and have someone else to do the data entry for them. Sales Cycle.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Hearpreneur

MAY 8, 2022

3- By creating strong relationships with our customers. We break through the noise by creating strong relationships with our customers and delivering clinical trial technology that allows cures to get to market faster. connections and benefit from quicker sales cycles and more opportunities. Photo Credit: Sammy Shayne.

Entrepreneur 132

Entrepreneur Audience Social Media Channel 132

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. Customer adoption is always hard wherever you go. Other customer audiences are laggards in adopting the internet.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. Customer adoption is always hard wherever you go. Other customer audiences are laggards in adopting the internet.

Asia 48

Asia Indonesia B2B Singapore 48

BeyondVC

DECEMBER 29, 2016

2016 was a banner year for boldstart , and we could not have achieved any of this without the amazing support of our boldstart family and the founders who have given us the opportunity to invest in and partner with them. and we expect this trend to continue.

Stealth 60

Stealth Canada Azure Architecture 60

ConversionXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. More conversions?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g.,

Demand 124

Demand B2B Distribution Channel 124