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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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What Every CIO Needs to Know From Their PR Team

Rembrandt Communications

Talked to Your PR and Marketing Teams, Lately? Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. 5 Key Questions for CIOs to Ask PR and Communication Team Members. . What data can we provide?

PR 100
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. Leverage Performance PR to build trust with cold traffic. Promotion PR is built on relationships.

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[Review] The Social Customer

YoungUpstarts

The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Defining Social CRM. First, we need to understand what Social CRM is.

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[Review] The Social Customer

YoungUpstarts

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet.

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Why Take a Social Media Marketing Course?

The Startup Magazine

Now, companies are investing in digital marketing because it is a major business tool to promote their brand awareness and reach their target customers. However, the world of digital marketing, including the field of social media, is always changing. Hence, it is a perfect time to join a social media-marketing course.

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How Startup Businesses Benefit From Releasing Press Releases

YoungUpstarts

Newly-established businesses usually have zero customers and no reputation to speak of. It serves as your business card online, so make sure that potential customers and investors will find the information that they need there. For many startups, one of the biggest challenges is to build brand visibility and awareness.