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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 310
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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Poor customer service and frequently missed deadlines will reflect on how you are perceived on the internet. Customers love reviews and place a lot of emphasis on them. We recommend collecting as much positive and real customer feedback as possible. The positive digital assets push down the negative ones on SERPs.

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When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. We also built two very high-quality mobile apps that we were experimenting with in terms of building better customer acquisition toools.

Merger 296
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The Beginners Guide in Creating an Effective Product Label Design

Women Entrepreneurs Can

One of the most critical parts of your business is how your products look and feel when they reach customers. You must have custom product labels so that people know what brands they’re buying from. This blog post will provide tips on creating a compelling product label design for your company.

Design 52
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. Customers use search engines from initial consideration through the purchase—and past it. Image source ).

Search 126
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The Secret Sauce Of Start-Up Success

YoungUpstarts

Now with your deep insights, you can start to define the unique value you bring to the customer. Here, you need to step into the customer’s shoes and ask yourself, “As a buyer, why would I want my product/service, and, more importantly, why wouldn’t I want my product/service?” Sound harsh?

Georgia 189