Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product.

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Exploit your product and service differences.

How to Structure a Modern, Customer-Driven Product Team

View from Seed

According to David Cancel , CEO of Drift , the optimal number of members in a product team at a young startup is three. The point isn’t “to organize a product team better.” ” The point is to focus on the customer better. What about product and design?

Customers and Causality

Grasshopper Herder

When looking for product/market fit, we start with the customer. That''s the "market" part of product/market fit. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit

4 Tips For Food Product Label Design To Attract Customers

YoungUpstarts

Designing a food product label, which captures the attention of your target customers, is exciting as well as challenging. With an increasing number of food products being introduced in the market, what should you do to make your food item get noticed?

The Change Checklist – How To Boost Employee Productivity Through Software

YoungUpstarts

Employee productivity should always be a top priority for business owners. Ensuring that your business is well organised and provides a positive working environment for your employees is key to improving productivity. Track Attendance And Productivity Trends.

10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong. Emotions drive customer decision-making.

Start With Customer Experience

Feld Thoughts

I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&#

Create the Best Product

Feld Thoughts

One thing that came up was the idea of creating the best product. For periods of time, people get obsessed about how “the best product will win.” When Apple and Google didn’t have a product. The best customer experience.

When To Hire A Video Production Company

YoungUpstarts

With the high demand for quality video content, video production companies have been on the rise. While it is important to choose the right video production agency , it is paramount that you make the right decision on when to seek such services.

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Customer Appreciation Ideas To Keep Existing Customers Happy

YoungUpstarts

Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. More than giving great products and services, brands must do more to let their customers know they really appreciate their business.

6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them.

The Customer Centricity Debate: Who Is Your Real Customer?

Brandanew

Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work.

5 Market Obstacles That Kill Even Compelling Products

Startup Professionals Musings

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. compelling product failure market obstacles

Customer Satisfaction Surveys Tips For Small Businesses

YoungUpstarts

If you own a small business, conducting a customer satisfaction survey is an important part of running the business. It measures the degree of your customer’s satisfaction or dissatisfaction with your products and services. Have an Objective for your Customer Satisfaction Survey.

Customer Mapping, Motivation And Intent

YoungUpstarts

The first thing you need to do is understand the behaviours and personality traits of your typical customers. This is often referred to as empathy mapping or customer journey mapping. What is a customer map? Customer maps can take many different forms.

5 Ways To Increase Your Online Reviews From Customers

YoungUpstarts

Potential customers use local reviews to screen the businesses they are considering working with or buying from. Many customers will opt in to accepting communication from a business when they make a purchase. At this point, the customer has had the chance to try out the product.

Eight Reasons Why Your Subscription Model Customers May Be Jumping Ship

YoungUpstarts

If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. It can get a potential customer over the credibility hump.

7 Lessons From Airbnb and Uber On Customer Values

Startup Professionals Musings

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

How To Increase Customer Lifetime Value

YoungUpstarts

Finding ways to increase customer lifetime value isn’t just important to a business — it’s essential. The customer lifetime value (CLV) metric shows you how much your customers like what you provide, whether it’s products or services. Feature Your Customers.

False Positives and Product / Market Fit

Grasshopper Herder

Which one of these tests will actually tell us if we have the fabled Product / Market Fit? Business Model Lean Startups customer development survey product/market fit startup marketing pyramid survey.io Lean Startup is hard. All we want is to build something people want.

Pitching Your Tech Startup Products to CxOs

The Startup Magazine

In order to establish themselves, startups need to develop a customer pipeline. Your goal is to show them how you are going to make them look better to their customers. The post Pitching Your Tech Startup Products to CxOs appeared first on The Startup Magazine.

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

How To Maximise Productivity And Streamline Communication In The Workplace

YoungUpstarts

One of the most important aspects of any business is employee productivity. While increased productivity is something that many businesses strive for, it is not always achieved. Investing in technology is one of the best ways to maximise productivity.

Customer Success: The Secret Ingredient For Engagement 

YoungUpstarts

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims.

How POS Systems Help Improve Customer Experience

The Startup Magazine

If you own a retail business, customer experience needs to be one of your primary concerns. While often thought of as solutions for accepting payments, POS systems are powerful tools that can help with nearly every aspect of your business – including improving customer experience.

Customer Centric Trumps Customer Service Every Time

Startup Professionals Musings

New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. Customer centric means building loyal customers, like Apple appears to have done recently.

How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.

4 Effective Way To Keep Your Customers Coming Back

YoungUpstarts

There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. However, it’s possible that the cost of attracting a new customer is even higher. Offer Customers Loyalty Rewards or Incentives. Address Customer Complaints.

How To Identify And Solve Customer Pain Points With Greater Efficacy

YoungUpstarts

In order to truly thrive, you must adopt a customer-centric mentality that addresses customer pain points in a head-on manner. What are Your Customers’ Pain Points? A customer is spending too much money on their current solution and wants to spend less.

Productivity Tips For Small Business Owners

YoungUpstarts

There are a lot of amazing tools and hacks out there that can help you boost productivity and have enough time for yourself after work. If done right, planning can truly affect your productivity and effectiveness in a positive way. by Ana Grasic , cofounder of WeGrowth.

5 Innovative Ways To Inspire Customer Loyalty

YoungUpstarts

Getting customers to buy your product or services is not an easy ride. Besides, retaining the customers to your business is much harder. What should businesses owners do to keep their customers glued to their products or services? Besides, customers are social.

Why Customer Satisfaction Is The Foundation Of Business Success

YoungUpstarts

Dozens of aspects contribute to the success or failure of a business; customer satisfaction is one of them. So, why is customer satisfaction so important? But first, what is customer satisfaction? By solutions, we mean products and services.

7 Groups Of Difficult Customers Test Every Business

Startup Professionals Musings

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses.

Simple Ways To Keep Your Customers Happy

YoungUpstarts

CRM is simply customer relationship management. You know the adage, “The customer is always right,” even when they’re not. The customer is the lifeline of any good business. Engage the Customer. Don’t forget to post regularly to keep your customers engaged.

How To Tell A Remarkable Product Story!

Brandanew

But have you ever thought about product stories? Sure it depends on the product. But if you really have a unique and innovative product, it is possible to create a story that entertains, creates awareness and also enhances its value in the eyes of the customers.

5 Solution Differentiation Moves That Customers Love

Startup Professionals Musings

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers.

Is Your Startup Doing Enough to Retain Customers?

The Startup Magazine

Customers are what makes a company profitable. Though it is appropriate to want to generate leads and reach a broader audience, if you’re not taking the time to invest in cultivating deeper relationships with each and every existing customer, your brand won’t go very far.

3 Key Steps To Successful Customer Onboarding And Technology Adoption

YoungUpstarts

by Allison Yount, Director of Customer Success at Scout RFP. Customer happiness is the lifeblood of any business — after all, happy customers mean lower churn rates, increased word-of-mouth marketing, a boost for internal morale, and so much more.

Guest Post: Introducing The Customer Happiness Canvas

Grasshopper Herder

The Customer Happiness Canvas is a tool for teams to visualize strategies for getting and keeping customers. The post Guest Post: Introducing The Customer Happiness Canvas appeared first on GrasshopperHerder.com.

9 Transaction Models Shape Your Customer Experience

Startup Professionals Musings

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. These days, the whole business experience is often more important than the product.

Why Reviews Are So Important For Your Overall Business And Your Products

YoungUpstarts

The testimonials, feedback, and comments of customers that you see online, hear from the news, or read on newspapers and magazines are all social proof that drives a purchase. You can find reviews about products or services on different websites, such as [link].