Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product.

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Exploit your product and service differences.

10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. No matter how certain you are that your solution perfectly matches customer needs, you will be wrong. Emotions drive customer decision-making.

How to Structure a Modern, Customer-Driven Product Team

View from Seed

According to David Cancel , CEO of Drift , the optimal number of members in a product team at a young startup is three. The point isn’t “to organize a product team better.” ” The point is to focus on the customer better. What about product and design?

Customers and Causality

Grasshopper Herder

When looking for product/market fit, we start with the customer. That''s the "market" part of product/market fit. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit

4 Tips For Food Product Label Design To Attract Customers

YoungUpstarts

Designing a food product label, which captures the attention of your target customers, is exciting as well as challenging. With an increasing number of food products being introduced in the market, what should you do to make your food item get noticed?

Customer Appreciation Ideas To Keep Existing Customers Happy

YoungUpstarts

Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. More than giving great products and services, brands must do more to let their customers know they really appreciate their business.

Start With Customer Experience

Feld Thoughts

I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. The punch line happens early when he says “you’ve got to start with the customer experience and work backwards for the technology.&#

Create the Best Product

Feld Thoughts

One thing that came up was the idea of creating the best product. For periods of time, people get obsessed about how “the best product will win.” When Apple and Google didn’t have a product. The best customer experience.

7 Lessons From Airbnb and Uber On Customer Values

Startup Professionals Musings

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience.

3 Keys To Ensuring Your Next Customers Can Find You

YoungUpstarts

It’s the art of entrepreneurship: attracting customers when they have countless other options. The biggest trick here isn’t to appear on potential customers’ horizons — it’s to stay on their radars for as long as possible.

5 Market Obstacles That Kill Even Compelling Products

Startup Professionals Musings

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. compelling product failure market obstacles

The Customer Centricity Debate: Who Is Your Real Customer?

Brandanew

Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work.

Customer Mapping, Motivation And Intent

YoungUpstarts

The first thing you need to do is understand the behaviours and personality traits of your typical customers. This is often referred to as empathy mapping or customer journey mapping. What is a customer map? Customer maps can take many different forms.

How To Increase Customer Lifetime Value

YoungUpstarts

Finding ways to increase customer lifetime value isn’t just important to a business — it’s essential. The customer lifetime value (CLV) metric shows you how much your customers like what you provide, whether it’s products or services. Feature Your Customers.

Customer Satisfaction Surveys Tips For Small Businesses

YoungUpstarts

If you own a small business, conducting a customer satisfaction survey is an important part of running the business. It measures the degree of your customer’s satisfaction or dissatisfaction with your products and services. Have an Objective for your Customer Satisfaction Survey.

Eight Reasons Why Your Subscription Model Customers May Be Jumping Ship

YoungUpstarts

If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. It can get a potential customer over the credibility hump.

When To Hire A Video Production Company

YoungUpstarts

With the high demand for quality video content, video production companies have been on the rise. While it is important to choose the right video production agency , it is paramount that you make the right decision on when to seek such services.

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4 Effective Way To Keep Your Customers Coming Back

YoungUpstarts

There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. However, it’s possible that the cost of attracting a new customer is even higher. Offer Customers Loyalty Rewards or Incentives. Address Customer Complaints.

Pitching Your Tech Startup Products to CxOs

The Startup Magazine

In order to establish themselves, startups need to develop a customer pipeline. Your goal is to show them how you are going to make them look better to their customers. The post Pitching Your Tech Startup Products to CxOs appeared first on The Startup Magazine.

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Company finds customers based on interests. Technology must improve the customer experience.

How To Maximise Productivity And Streamline Communication In The Workplace

YoungUpstarts

One of the most important aspects of any business is employee productivity. While increased productivity is something that many businesses strive for, it is not always achieved. Investing in technology is one of the best ways to maximise productivity.

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

False Positives and Product / Market Fit

Grasshopper Herder

Which one of these tests will actually tell us if we have the fabled Product / Market Fit? Business Model Lean Startups customer development survey product/market fit startup marketing pyramid survey.io Lean Startup is hard. All we want is to build something people want.

Why Customer Satisfaction Is The Foundation Of Business Success

YoungUpstarts

Dozens of aspects contribute to the success or failure of a business; customer satisfaction is one of them. So, why is customer satisfaction so important? But first, what is customer satisfaction? By solutions, we mean products and services.

How To Identify And Solve Customer Pain Points With Greater Efficacy

YoungUpstarts

In order to truly thrive, you must adopt a customer-centric mentality that addresses customer pain points in a head-on manner. What are Your Customers’ Pain Points? A customer is spending too much money on their current solution and wants to spend less.

Is Your Startup Doing Enough to Retain Customers?

The Startup Magazine

Customers are what makes a company profitable. Though it is appropriate to want to generate leads and reach a broader audience, if you’re not taking the time to invest in cultivating deeper relationships with each and every existing customer, your brand won’t go very far.

How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Think about how much Starbucks customers have changed what you need to consider to sell a cup of coffee.

Customer Success: The Secret Ingredient For Engagement 

YoungUpstarts

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims.

Customer Centric Trumps Customer Service Every Time

Startup Professionals Musings

New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. Customer centric means building loyal customers, like Apple appears to have done recently.

Demand Validation: How to Find Out If Customers Want to Buy Your Product

Up and Running

Before you start your business, it’s essential that you make sure that customers are interested in buying your product. In this article, I’ll show you how you can make sure your customers are interested in your product before you spend any time building your business.

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5 Innovative Ways To Inspire Customer Loyalty

YoungUpstarts

Getting customers to buy your product or services is not an easy ride. Besides, retaining the customers to your business is much harder. What should businesses owners do to keep their customers glued to their products or services? Besides, customers are social.

7 Groups Of Difficult Customers Test Every Business

Startup Professionals Musings

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses.

Productivity Tips For Small Business Owners

YoungUpstarts

There are a lot of amazing tools and hacks out there that can help you boost productivity and have enough time for yourself after work. If done right, planning can truly affect your productivity and effectiveness in a positive way. by Ana Grasic , cofounder of WeGrowth.

5 Solution Differentiation Moves That Customers Love

Startup Professionals Musings

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers.

Simple Ways To Keep Your Customers Happy

YoungUpstarts

CRM is simply customer relationship management. You know the adage, “The customer is always right,” even when they’re not. The customer is the lifeline of any good business. Engage the Customer. Don’t forget to post regularly to keep your customers engaged.

Guest Post: Introducing The Customer Happiness Canvas

Grasshopper Herder

The Customer Happiness Canvas is a tool for teams to visualize strategies for getting and keeping customers. The post Guest Post: Introducing The Customer Happiness Canvas appeared first on GrasshopperHerder.com.

Three Of the Most Common Customer Service Issues

YoungUpstarts

Working in customer service isn’t for everyone. Not only that, but not handling customer service issues properly and promptly can lead to one customer telling others about their experience. If not, this is just going to frustrate the customer further.

How To Tell A Remarkable Product Story!

Brandanew

But have you ever thought about product stories? Sure it depends on the product. But if you really have a unique and innovative product, it is possible to create a story that entertains, creates awareness and also enhances its value in the eyes of the customers.

3 Key Steps To Successful Customer Onboarding And Technology Adoption

YoungUpstarts

by Allison Yount, Director of Customer Success at Scout RFP. Customer happiness is the lifeblood of any business — after all, happy customers mean lower churn rates, increased word-of-mouth marketing, a boost for internal morale, and so much more.

3 Reasons It’s Smart To Prototype Your Product

YoungUpstarts

Named after the French word for “model,” Maquette uses VR to allow product developers to create prototypes in three dimensions instead of relying on two-dimensional representations. Here’s a closer look at three reasons prototyping your product is the smart way to go.

Customer Discovery: The Search for Product/Market Fit. 2 Minutes to See Why

Steve Blank

If you can’t see the video click here Filed under: 2 Minute Lessons , Business Model versus Business Plan , Customer Development , Lean LaunchPad , Teaching. 2 Minute Lessons Business Model versus Business Plan Customer Development Lean LaunchPad Teaching

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9 Transaction Models Shape Your Customer Experience

Startup Professionals Musings

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. These days, the whole business experience is often more important than the product.