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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

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Startup Metrics

TechEmpower

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? What does the business do?

Metrics 260
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 354
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Like Their Customers, Tech Startups Will Weather the Storm

ReadWriteStart

Yet, we know tech startups will weather the storm. For startups that sell to businesses, however, this pain creates new opportunities as forward-thinking companies look for permanent, technical solutions to these cyclical problems. Even after aggressive hikes from the Fed, overall unemployment in the U.S.

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How To Create A Better Customer Experience For Your Startup

YoungUpstarts

Customer experience is one of the most crucial factors determining the success of an organization. No matter how good the quality of your product is, it will be in vain if you offer poor customer experience. This can be especially crucial for startups since they’re only beginning to establish themselves in the business arena.

Customer 219
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10 Keys To Surviving Startup Cash Flow Requirements

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Join a startup incubator. Commit to a major customer.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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