Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

OCTOBER 30, 2010

They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Facebook alone has 500 million members. Do you have a business presence there?

Internet 224

Internet SEM Wiki Entrepreneur 224

YoungUpstarts

AUGUST 28, 2018

Digital marketing consultants regularly aid businesses with internet reputation management, PPC (Pay Per Click) advertising, SEM (Search Engine Marketing), SEO (Search Engine Optimization), website development, website design and branding. They often get more customers and higher earnings, too.

SEM 104

SEM PPC Flash Social Network 104

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. So What is This Underbelly of Which You Speak?

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

FEBRUARY 7, 2013

And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in.

Southern California 359

Southern California San Francisco CTO Hire SEM 359

YoungUpstarts

MAY 11, 2016

Complementary domains give businesses the ability to maintain more control over their brands and create a better experience for their customers. What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts. There is increased security against trademark abuses.

SEM 100

SEM Los Angeles Software Review Naming 100

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Women Entrepreneurs Can

APRIL 8, 2020

However, you can’t safely share your home address with your customers. Is now the best time to start a paid search engine marketing (SEM) campaign? A lot of businesses are trying to boost sales through SEM during the lockdown. What if you’re ready to operate full-time during the lockdown, but you still lack a location?

SEM 52

SEM Social Media Search Audience 52

Women Entrepreneurs Can

APRIL 22, 2022

Well, customers’ needs and wants are ever-changing, and your business needs to be in front of what’s causing the change. How has your company fared in order to gain new customers since the pandemic? Additionally, always inquire as to what your company can do to improve its offerings and customer service.

SEM 64

SEM Customer Social Network PPC 64

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

YoungUpstarts

JUNE 9, 2013

Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different. These elements could be formulated into social pyramids which can be customized for different social platforms depending on their properties.

Technical Review 150

Technical Review Social Media SEM SCRUM 150

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Viral 120

Viral Lead Generation Customer SEM 120

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. Customer acquisition cost. This is how much you spend to get a new customer. That bit is easy.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Lessons Learned

SEPTEMBER 22, 2008

The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 14, 2008

Lessons Learned by Eric Ries Sunday, September 14, 2008 How to listen to customers, and not just the loud people Frequency is more important than talking to the "right" customers, especially early on. Youll know when the person youre talking to is not a potential customer - they just wont understand what youre saying.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

crowdSPRING Blog

JANUARY 26, 2011

This is what your potential customers will first see when they visit your website and is often the link listed on various directories like Yelp. Think about your potential customers. Remember too that many customers will find your restaurant’s homepage after reading reviews, so keep the content on your homepage focused and short.

Web 127

Web Design Flash SEM 127

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. If you need help, you can leverage crowdSPRING’s community of more than 67,000 designers and writers for your custom web design. Make your site easily accessible.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. If you need help, you can leverage crowdSPRING’s community of more than 67,000 designers and writers for your custom web design. Make your site easily accessible.

Small Business 122

Small Business Web Design Marketing 122

The Startup Magazine

JANUARY 27, 2021

As per the Huffingtonpost.ca , several businesses are constantly employing digital marketing stratagems for attracting new online leads, visitors, and customers. You can promote your site effectively by investing in SEM, SEO, generating top-quality content, and even on paid advertising on search engines.

SEM 135

SEM Marketing Campaign SEO 135

YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. Marketing a Product or Service through Custom, Memorable Experiences. Email marketing. Lead generation.

Entrepreneur 260

Entrepreneur Marketing Social Media SEM 260

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. How do customers think of my company compared to competitors? Interview your competitors’ customers.

SEO 126

SEO Conversion Analytics Design 126

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Steve Blank

APRIL 15, 2011

Last week the teams were testing their hypotheses about their Customers (who are the users, payers, buyers, etc.) This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel.

Customer 247

Customer Cloud EC2 Channel 247

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. How do my customers think of my company compared to the competitors? How do we stand out?

SEO 131

SEO Analytics Conversion Search 131

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). We need to market to that customer to make them aware of our product or service. Choose that market.

Startup 150

Startup Seed Money DC Software Review 150

VC Cafe

AUGUST 16, 2013

Andreas Klinger Customer Development Earlyvangelists Lean Analytics Mom Test Product-market-fit Wantapreneurs 4 steps to the epiphany contagious customer development earlyvangelists landing pages Mom test Product market fit Rob Fitzpatrick SEM seo spent the power of habbit The Referral Engine'

SEM 150

SEM Startup Customer Development Lean 150

Hearpreneur

JUNE 5, 2020

‘How would I out-maneuver our SEM keywords? An employee who is not visible can lose motivation, which can adversely impact customer interactions. I have found that empathy works best when motivating both my employees and customers. Social media presence? Sales pitch?’

Leadership 108

Leadership Entrepreneur SEM Employee 108

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

Search 225

Search Engineer SEM Widget 225

The Next Web

OCTOBER 26, 2013

In our customer service team we have a hundred freelancers, in our trust and safety team we have another hundred, in our engineering team we have close to 150. Moreover, the marketplace itself is in big part fueled by freelance workers. “We Every part of our organization has members of the team that are distributed all over the world. “I

Russia 151

Russia Ukraine Latvia Lithuania 151

crowdSPRING Blog

AUGUST 10, 2014

Last week I wrote about building lasting relationships with your customers and the critical importance of nurturing and maintaining strong ties over time with those most important to the well-being of your business. And today’s SEO/SEM experts have their own ways of flattery and charm that work to bring in new customers.

Small Business 92

Small Business Customer SEM Sales 92

Hearpreneur

MAY 31, 2020

There is no better endorsement than a current happy customer. Doing so will establish your company as an expert in their field, which will instill trust with customers and make your business a clear choice. If your customers do not use Facebook, Twitter or Instagram to find you then you do not need to make them a priority.

Networking 141

Networking Entrepreneur Social Media Channel 141