How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Customers were upset at the lag time between ordering sunglasses and getting them delivered. Company leaders realized they needed a new round of capital to grow and provide excellent customer service.
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