article thumbnail

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Given the bank more “warrant coverage.&#. He is very hands-on and helpful – especially for any company looking into customer acquisition. Called Tim Spicer (c-companies partner) and he told him matt, they only want one thing, more warrant coverage!!! Mark: 10% warrant coverage is like stock options.

article thumbnail

Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. What are Performance Based Warrants? What is a “performance based&# warrant? Should You Offer Them?

Warrant 298
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Indirect Ways to Improve Your Customer Service

Women Entrepreneurs Can

Everyone knows that customer service is key to building success as a small business. The simple fact is that if your customers feel like they have been given a short thrift and their custom wasn’t valued and appreciated, they will go elsewhere in the future. Outsourcing and SaaS. Staff Training. Employee Relationships.

article thumbnail

How to Manage Friendly Fraud Chargebacks

The Startup Magazine

These types of chargebacks occur when a customer actually receives the goods or services they have purchased, but claims they didn’t. Because the friendly fraudster appears to be like any other customer until they commit friendly fraud, security defenses that work against true fraud won’t be as effective against friendly fraud.

article thumbnail

Merger and Acquisition Due Diligence Checklist

The Startup Magazine

Don’t forget to review the customer as well as supplier contracts. Customers and Sales. It’s also important to understand the target company’s customer base. This should include the concentration of its customers and the sales pipeline. Look at the top 20 customers of that company. Material Contracts. Look at it.

article thumbnail

Steps to Create a Nonprofit Social Media Policy

Board Effect

Customers, stakeholders, or constituents say bad things about your organization. You also need to incorporate wording for disciplinary action or termination when social media posts warrant action. A retweet or share magnifies an already bad situation. Assign someone the task of investigating social media policy infractions.

article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. It’s proven to drive more revenue , improve customer experience , and power growth. Snowflake achieved over 300% growth with ABM.