YoungUpstarts

NOVEMBER 9, 2016

One of the things that’s neglected by far too many companies is the ability to communicate with their customers. In the age of the internet, it’s never been easier for businesses to communicate with clients and customers. These days there are more ways than ever before to inform and assist customers. White paper.

Customer 124

Customer Social Media Media Channel 124

Steve Blank

SEPTEMBER 5, 2023

Here’s how I learned why they were critical to successful customer development. I was an aggressive, young and a very tactical VP of marketing at Ardent , a supercomputer company – who really hadn’t a clue about the relationship between profound beliefs, customer discovery and strategy. I was a great marketer. Who are the payers?

Business Model 305

Business Model Product Development Early Stage Customer Development 305

Startup Professionals Musings

MAY 6, 2023

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. Peruse company reports from your business domain.

SBA 300

SBA Venture Capital Business Plan Social Media 300

YoungUpstarts

MAY 16, 2018

According to a white paper by the International Data Corporation (IDC) , enterprises this year “will spend $491 billion because of malware associated with pirated software, which breaks out to $127 billion in dealing with security issues and $364 billion dealing with data breaches.”.

Fort Worth 114

Fort Worth Security Application Development eCommerce 114

Startup Professionals Musings

JULY 22, 2012

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Entrepreneur 241

Entrepreneur Affiliate Advertising Technical Review 241

YoungUpstarts

JULY 26, 2017

86% of Saas business consider customer acquisition as their highest growth priority. Retaining customers is 9X cheaper than acquiring new users. Most of the SaaS businesses fail to realise that it is important to engage and re-target the existing customers more than they spend money trying to build their subscriber base.

Web 118

Web Software Review Software Technical Review 118

Board Effect

AUGUST 18, 2023

Download our white paper “Understanding ESG for Nonprofit and Non-Governmental Organizations” to discover the risks and benefits of adopting and ESG strategy, and how to measure the impact of your ESG efforts. Training can be recorded and stored for board members to use at their convenience.

Technical Review 52

Technical Review Technology Metrics Software Review 52

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. After a few months of talking to customers and working with sales, we defined the marketing Mission (our job) as: Help Sales deliver $25 million in sales with a 45% gross margin.

Startup 310

Startup PR Public Relations Channel 310

YoungUpstarts

JULY 26, 2013

Clarify Customer Benefits. Focus on your customer benefits, not just your products or services. Use clear and compelling language and lead with your customers’ best interests, not your pedigree or technical specs. Commit to Your Customer. Clarify your commitment to value and for customer success. Here they are: 1.

Technical Review 177

Technical Review Public Relations Community Customer 177

Duct Tape Marketing

AUGUST 23, 2018

How do you innovate to create a better experience for your customers? What you’ll learn if you give a listen: How to make your customers stop caring about price. Get Steve’s white paper for Duct Tape Marketing Podcast listeners. How do you innovate to create a better experience for your customers?

LLC 55

LLC Washington Technical Review Global 55

The Startup Magazine

OCTOBER 5, 2020

And without a steady, sustainable stream of new customers, cash reserves will dwindle, revenues will dry up, and bankruptcy will inevitably ensue. Resources like white papers, blog posts, webinars, etc. Qualification is essentially the process of separating leads that are likely to become customers from those that are not.

Customer 91

Customer Lead Generation Early Stage Social Media 91

YoungUpstarts

AUGUST 20, 2013

It makes customers feel valued and rewarded. Pick a satisfied customer using the product you want to promote the most, and co-author a story about your business relationship and how you help them succeed. Co-market white papers or webinars with partners who build complementary products. Try PPC Campaigns.

SEO 144

SEO Technical Review PPC Social Media 144

Startup Professionals Musings

DECEMBER 5, 2010

No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Startup 230

Startup Affiliate Advertising Technical Review 230

YoungUpstarts

FEBRUARY 26, 2018

Your prospective customers need to understand why they need what you are creating. Also, while having a white paper and one pager is good, it takes more than that. This needs to be broken down into easy to digest terminology for both the tech savvy and the layman. Your community needs to know what they are rallying behind.

Marketing 100

Marketing Coder Technical Review Community 100

ConversionXL

JUNE 16, 2022

They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. So, how can marketers align every department for a consistent customer experience? Positioning.

Campaign 149

Campaign CTO Marketing Social Media 149

Startup Professionals Musings

AUGUST 14, 2020

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. Peruse company reports from your business domain.

Business Plan 393

Business Plan Marketing SBA Venture Capital 393

YoungUpstarts

AUGUST 18, 2016

You might also consider applying paywalls to thought leadership content like white papers, or offering a stream of special, unique content that’s only available to subscribers. In his role as HostForWeb’s CEO, he focuses on teamwork and providing the best support for his customers while delivering cutting-edge web hosting services.

Advertising 100

Advertising Software Review Revenue Internet 100

Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success. 06:25] In most companies, the customer interacts with their employees. [06:25]

Employee 76

Employee Technical Review Advisory Board Sales 76

Startup Professionals Musings

APRIL 24, 2019

Based on my own experience in business over the years, and current coaching efforts, I recommend a focus on the following strategies and attributes: Make your customer the center of everything you do. Customers need to believe that you have their interests at heart. Customers need to believe that you have their interests at heart.

Leadership 233

Leadership Social Network Video Social Media 233

Duct Tape Marketing

FEBRUARY 18, 2020

The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online. Sales materials still hold an important place in the customer journey. Why Sales Materials Still Matter.

Sales 81

Sales Vesting Technical Review Channel 81

Duct Tape Marketing

AUGUST 23, 2023

They don't have the best features, but they fall in love with their customers and sell that aspiration. Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. They created the customer success community a category.

Community 53

Community Kuwait Cofounder Bootstrapping 53

YoungUpstarts

SEPTEMBER 2, 2015

Customers today are not only informed, they are actively engaged with brands at multiple levels; making it critical that companies manage highly engaged consumers effectively. Stay quiet too long and a customer will forget. Send an email when a customer spends more decision-making time on social media and the message is lost.

Customer 100

Customer Sales Cycle Campaign Social Media 100

Duct Tape Marketing

AUGUST 10, 2022

How High-Performers Overcome Customer Indecision written by John Jantsch read more at Duct Tape Marketing. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision. It’s “I need to think about it.”

Customer 69

Customer Sales Networking .Net 69

Duct Tape Marketing

JANUARY 17, 2014

Galactic Café sent customized preview builds of The Stanley Parable to well-known YouTube users who participate in Let’s Play videos. Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Reach customers on a deeper level. Happy customers are gold.

Video 75

Video Marketing Harvest Bandwidth 75

Steve Blank

DECEMBER 10, 2009

You can protect business processes, know how, customer information, product road map. customer lists, formula. _. patent rights are forfeited if you wait greater than 1 year after: - Disclosure in a printed publication: Red flags: White paper, journal/conference article, Web site. Trade Secrets. _. the Coke recipe). _.

Intellectual Property 213

Intellectual Property IP Software Review Non-disclosure Agreement 213

Duct Tape Marketing

JANUARY 30, 2024

Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! And I think too often we get our head buried in the internal stuff or we're so reactive to fire drills with customers that we fail to remember what is the long-term strategy that we've got in place. Have the customers thinking and actions changed?

Campaign 71

Campaign Leadership Differentiation Email 71

www.clickz.com

JANUARY 7, 2013

Topics Stats & Tools Training & Education Jobs White Papers. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Actionable marketing tip: Encourage customers to share your information on social media venues. Skip promotional-speak to build customer trust.

Social Media 86

Social Media Media B2C New York 86

Duct Tape Marketing

DECEMBER 4, 2018

When you’re creating your own haphazard method for tracking your customers, you’re practically ensuring an information bottleneck as your business continues to expand. Enhance Customer Experience. Customers today are won and lost based on the experience they have interacting with your business.

Seattle 65

Seattle Technical Review Pennsylvania Conversion 65

Startup Professionals Musings

SEPTEMBER 15, 2018

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. Peruse company reports from your business domain.

Marketing 219

Marketing SBA Venture Capital Business Plan 219

Duct Tape Marketing

JANUARY 1, 2019

Where Marketing Automation Fits Into the Customer Journey written by John Jantsch read more at Duct Tape Marketing. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. What is Marketing Automation?

Customer 76

Customer Marketing Email Channel 76

YoungUpstarts

FEBRUARY 1, 2020

Trust issues manifest themselves in myriad ways, including customer reviews, clumsy web design, and poor website security. You should be doing everything possible to provide your customers with a positive experience. Any complaints should be addressed and concerns assuaged before your brand becomes associated with any negativity.

SEO 154

SEO Semantic Search Audience 154

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. Start creating content today.

Widget 286

Widget Marketing Curation Audio 286

Startup Professionals Musings

JULY 11, 2018

Unfortunately, innovation means change, and most business professionals and existing customers, by default, hate change. This takes leadership from the top, and an ongoing focus on market change, customer feedback, and internal measurement and rewards. Let customer value be the driver, rather than cost savings.

Open Source 134

Open Source Leadership Cost Demand 134

Startup Professionals Musings

MARCH 16, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 257

Marketing SEM Viral Social Media 257

Both Sides of the Table

JUNE 13, 2013

I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This is a very important to do when you first start a company.

Sales 393

Sales Startup Framework Search 393

Mucker Lab

OCTOBER 12, 2016

Just six months ago, VCs were publishing white papers extolling the virtue of non-bank lending startups, but now no one will touch them with a 10-foot pole. Yes, it’s a big risk because the market can turn at any time, but if you believe in your product, and if your customers see the value, stop worrying about VCs.

Harvest 60

Harvest Vertical IPO Early Stage 60

VC Adventure

APRIL 10, 2019

This takes different forms in different parts of their businesses but the common theme is that every process, every page on your website, every communication to a customer is an opportunity to test and optimize. Sometimes this is chipping away at a mountain (small improvements that add up over time).

Operations 81

Operations Email Customer 81