Build Your Startup on a Vacant Domain Name
MAY 20, 2013
That’s why our portfolio company Plated.com decided to structure a lease option – they offered the prior owner a small monthly lease fee for 1 year, with an option to buy at the end of the year. The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to. If we find the right partner, we can be flexible in deal structures to best align everyone’s interests.