Build Your Startup on a Vacant Domain Name

David Teten

That’s why our portfolio company Plated.com decided to structure a lease option – they offered the prior owner a small monthly lease fee for 1 year, with an option to buy at the end of the year. The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to. If we find the right partner, we can be flexible in deal structures to best align everyone’s interests.

Build Your Startup on a Vacant Domain Name

David Teten

That’s why our portfolio company Plated.com decided to structure a lease option – they offered the prior owner a small monthly lease fee for 1 year, with an option to buy at the end of the year. The traditional ways they’ve monetized domains – type-in traffic in particular, but also lead generation —are not working as well as they used to. If we find the right partner, we can be flexible in deal structures to best align everyone’s interests.

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

A simple example would be if Customer A signs a one-year deal at $10,000 per month, and Customer B signs a three-year deal at $5,000 per month. The $1 of revenue will generate $0.7 Over 5 years, this customer will generate $2.5 Cracking The Code.