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The Pre-Seed FAQ

K9 Ventures

If the Micro-VCs are looking for Series A-like metrics, what does a company do when it’s just getting started? In order for a company to attract a full Seed round ($2M – $3M), that company needs to show an almost completed product, an advanced prototype, or some kind of traction/demand metrics. Series A is the new Series B. (~6M-$15M

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

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Piercing the Corporate Veil of Sweat Equity

grasshopperherder.com

I think it’s difficult, if not impossible, to value a pre-revenue company with any reasonable accuracy. The company did have some revenue and paying users, but not enough to make any judgement on the company’s future prospects. Unseen Metrics. The company with all the revenue is Company C. Valuations.