When Should Startup Founders Discuss Valuation with Seed VCs?

View from Seed

Additionally, setting a structure and price in advance at above-market value can expedite the negotiation process, especially when it’s with multiple parties. And as my partner Rob Go likes to say, “Time kills all deals.”).

Signaling Pricing Expectations Early in Seed Investment Discussions

Genuine VC

As more transparency to seed-round funding transaction details have emerged, especially with the advent of Angelist and accelerator programs (which both educate and even sometimes set terms & structure for graduating companies), I’ve noticed an increasing number of entrepreneurs signal pricing expectations much earlier in the seed fundraising process. Setting a structure and price in advance can also expedite the negotiation process, especially when it’s with multiple parties.