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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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10 Ways Your Startup Co-Founder Is Like A Good Spouse

Startup Professionals Musings

In fact, I would broaden the definition of partner from co-founder to “business partner.” The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.

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Female Founder and Author Interview: Minué Yoshida

The Startup Magazine

As part of The Startup Magazine’s Female Founder Interview series , today we present Minué Yoshida, owner of the New York-based Yoshida Academy which offers courses to help clients in mastering public speaking and leadership skills and diversity, equity and inclusion consulting. With this book I hope to change that. TSM: Oh thank you!

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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

In fact, I would broaden the definition of partner from co-founder to “business partner.” The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.

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Some of the Best Founders Are “Difficult” People

Hunter Walker

Or those special little bombs of a phrase like “enjoys playing founder more than being one” and “tells a good story but no follow-through.” For an investor, partnering with Difficult Founders also comes down to how you both think about relationship building. Sketchy would be one. Unmotivated another.

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The Perils of Founder Fighting

Both Sides of the Table

Nowhere is the politics more difficult than with co-founders, which is why for years I’ve spoken publicly about “ the co-founder mythology.” ” Of course we all go into businesses expecting to be aligned with our co-founders but over time life changes. Equity for the future? We discussed it as a group.

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Seed Stage Founders Undervalue Angels With Marketing & Comms Expertise

Hunter Walker

In addition to our dollars, we are eager to help founders with the construction of their cap table, not just generically with the highest profile folks available, but more specifically where they might get some help along the way. What expertise do the founders personally have? Founders Often Don’t Come From These Backgrounds….