article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. For Fullfunnel.io, there were three key activities that brought the highest ROI for us: LinkedIn demand generation, publishing new detailed case studies, and webinars.

B2B 150
article thumbnail

Looking Back On Tech, Startups, And VC In 2018

Haystack

companies, more sensitivity around technology IP and security. This was the big consumer behavior story of 2018, behind the rapid rise of digitally-native vertical brands (like the breakout , Hims), and the rise of prosumer-level data applications (like breakout Airtable). In the meantime, we have what we have today.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Take Five: The Metaverse

VC Cafe

digital collectibles) are only valuable if there’s an active market of supply < demand. But as trading volume (demand) goes down, so does the price and people will only buy them if they believe they will increase in value again. Check out the list of derivate IP from the BAYC collection below. Industry reports.

IP 187
article thumbnail

The Creator Economy is rising, but challenges abound

VC Cafe

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. New media platforms are enabling a new creator type: Digitally Native Vertical Creator s, Eric Feng. Copyright, or the lack thereof – it’s hard for creators to prevent illegal distribution of their IP.

article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. News is an especially challenging vertical since no site owns a newsworthy event. News sites have long been at the forefront, but plenty of speciality sites (e.g.,

SEO 122
article thumbnail

The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

IP 98
article thumbnail

Covid-19 is a marathon, not a sprint, for startups in US, UK and Israel

VC Cafe

According to the Covid-19 impact report by research firm Beauhurst: 5,070 UK companies are at a ‘severe’ or ‘critical’ risk 615K startup and scaleup jobs are at risk Later stage startups are at the most risk Across the board, tech sectors and verticals are the most likely to experience a positive or low impact.

SBA 124