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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. QR code marketing has brought outdoor advertising into the 21st century by tying together the ancient art of cave painting with the modern art of website metrics.

Lean 98
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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. I’m going to start with what’s a lean business plan.

Lean 60
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The Class That Changed the Way Entrepreneurship is Taught

Steve Blank

I began formulating the key ideas around what became the Lean Startup – that startups and existing companies were distinctly different – companies execute business models while startups search for them. Let’s Teach Lean Via Experiential Learning. Lean-driven (hypothesis testing/business model/customer development/agile engineering).

Lean 433
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Is This Startup Ready For Investment?

Steve Blank

However, accelerator Demo Days are a combination of graduation ceremony and pitch contest, with the uncomfortable feel of a swimsuit competition. Other than “I’ll know it when I see it”, there’s no formal way for an investor attending Demo Day to assess project maturity or quantify risks. Medical Devices.

Incubator 310
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Thanks for writing this article.

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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment with a new model of teaching startup entrepreneurship. They found that sales to this channel would require a demonstration, and that dealers would have to demo the robotic weeders to the customers. Filed under: Lean LaunchPad , Teaching. Relationships and trust are important.

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Lessons Learned: A hierarchy of pitches

Startup Lessons Learned

Ill exclude those non- lean startups who basically exist for the purpose of raising bigger and bigger sums of money. Most important slide: live demo Prototype product Key questions: what will it take to ship a working product? How does a lean start-up find the all-star team worthy of pitching? Youre not one of those are you?)