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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Technology in search of a market.

Lean 315
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Let’s talk Sales Strategy 2021

NZ Entrepreneur

Which channels give the highest conversion rates for meetings/demos – both online and/or in-person? That doesn’t mean in-person sales is over, or that you should completely discard it. Measure the number of: Demos. How are you incorporating these new channels into your sales and business development? Across your channels.

Sales 54
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo. They’ll have complex buying processes around annual budgets, approvals, ROIs, demos. 200-300), and you can afford to spend money acquiring them.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model. Then, there’s demand capturing.

B2B 94
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. Product announcements and demos.

Video 129
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

The first attention we started getting was after we launched the company publicly at Demo on September 25th of this year. A number of VC’s stopped by our booth or watched our demo on the DEMO website and we had about 5 proactive inquiries. The first VC I met with came from attending DEMO. After Office 2.0