article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94
article thumbnail

3 Effective Tips for B2B Entrepreneurs to Accelerate Their Pipeline

The Startup Magazine

Also, implementing a robust content marketing strategy requires some work in the SEO segment that can drive organic traffic to your website. A good starting point would be to follow the SEO guide for a startup that provides tips and tricks to optimize content. This will help position your business as the expert solution.

B2B 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Maybe you'll even get a wobbly demo. We're better than everyone else at SEO.". "A It sounds simple: The average cost of acquiring a customer is $C (advertising, sales, support, doing demos) and the lifetime revenue you get from that customer is $R, so if C < R you have a business. Cue sound of cicadas buzzing. (Or

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. If you can break this down by channel that you’ve acquired them from this is obviously better.

Metrics 346
article thumbnail

Making the Most of Your Startup Marketing Budget in a Post Pandemic World

The Startup Magazine

Solve a problem for your viewers with tutorials and demos. Search Engine Optimization (SEO). PPC (pay-per-click) and other types of paid advertising can have a great ROI but SEO is the superior long-term marketing strategy. During your audit, you should check your previous content and posts, and optimize them for SEO.

article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Depending on your personas and sales process, your content could be a few different things: Long form content has plenty of benefits, like thought leadership, SEO traffic, and authority building pieces. They converted like 60% of demos into customers once the demo was activated. Image Source. What are you trying to sell?

B2B 48
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Channel-level expertise: An understanding of how the channels work (e.g., ConvertKit’s early success came from cold emailing. For free.

Retention 113