Should Your Startup Stay Stealth?


The Twitter exchange on Sunday went something like this: Robert Scoble tweeted that he'd seen a demo from Aweditorium , a " MIND BLOWING way to find new music. Being in "stealth mode" is, as Wilson argues, often seen as a bad idea for startups. So why stay stealth?

Demo day arrives for Springboard’s Internet of Things accelerator

The Next Web

Today is the day that eight hopeful startups got to pitch their ideas to investors at startup accelerator Springboard’s Internet of Things (IoT) demo day in Cambridge, England.

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. Rather than a product demo – we believe in a “Learning Demo”.

The Red Queen Problem – Innovation in the DoD and Intelligence Community

Steve Blank

We used these tools to keep pace with the Soviet threats and eventually used silicon, semiconductors and stealth to create an offset strategy to leapfrog their military. Great demos are shown and there are lots of coffee cups and posters, but if you look at the deliverables for the mission over a period of years the result is disappointing. Solution 4 : What we have been missing is an innovation pipeline focused on deployment not demos.

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Some startups are in stealth mode and maybe branding and beautiful design is important. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits.

5 Tools to Improve Your Idea Before You Write a Line of Code


In my last post on ReadWriteStart, I talked about how, in many cases, it wasn't an advantage to build your start-up in stealth mode.

Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

We held a 90-minute demo session where 150 of LA’s VC’s and senior technology executives watched the LPLA V2 group present in small groups of 12-15 each. AwesomeBox : AwesomeBox is currently in stealth mode so I’ll respect that.

Bitesize Friday: Compass EOS, Soho OS, Supersonicads, Legolas Media and More

VC Cafe

Legolas Media – Currently in stealth mode, The Legolas Media team is focused on innovating digital display media. See the Soho OS video demo below. S ome call it “ quick hits “, “ first read &# or “ readings “ At VC Cafe we call it Bitesize.

Media 113

SXSW Startups: AirPop Makes Healthy Air

Austin Startup

Network with all the finalists from 11 am to 1:30 pm on Monday, March 12, at SXSW Accelerator Demo Day , at the Hilton Austin, Salon C. The SXSW Accelerator Pitch Event (as well as the Demo Day) takes place within the Startup & Tech Sectors track of programming.

How to Evaluate an Offer from a Startup Incubator

The Startup Lawyer

While most incubators’ class end dates fall around the respective incubator’s demo day, what type of support will you receive post-demo day from the incubator and/or the mentors? If the incubator doesn’t take its class “stealth,&# take a look at what the incubator does to market itself and its incubated startups. Take a look at pictures and videos from previous demo days, if any, and see if they’ll help get your startup’s name out there.

HOW TO: Sign Up Users Even Before You Launch Your Startup

In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. Kohort said the site was “stealth&# to play up the sense of mystery around its brand and to generate interest.

Essential Startup Funding Tips from 8 Seasoned Investors

Craig is currently the CEO and founder of stealth-ish startup BetterWorks. Serbinski has since gone on to invest in a handful of stealth startups in the gaming, mobile and location arenas. A killer demo can tell the story just as well as a perfectly honed PPT.&#

Technical Co-Founders Are A Myth

After a few months, the demo site won a business plan competition. Recruiting While In Stealth Mode. skip to main | skip to sidebar. Captain Recruiter. Real Jobs. Real Advice. No Nonsense. Sunday, August 15, 2010. Technical Co-Founders Are A Myth.