Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success
YoungUpstarts
DECEMBER 7, 2017
With that number in mind, think strategically about the costs for website and campaign development, PR, digital marketing and all aspects of product costs, even the “hidden” ones. If the goal of your PR effort is to drive sales, you want to look at outlets that are more likely to convert.
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