Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. Public relations is not a magic pill.

Do-It-Yourself Public Relations

Inc Startups

Hiring a top PR firm is often out of the question for start-ups. Here are five tips for how to handle your own public relations. In fact, at the time, his ad campaign hadn't crossed our radar yet and his company was relatively unknown in the United States.

Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. Professionalisms Cameron Johnson public relations publicity small businessby Cameron Johnson.

Why No Company Is Too Small or Too Localized for PR

Up and Running

Many small business owners feel like creating a public relations presence isn’t quite worth the investment. See Also: How to Do Your Own PR If You Can’t Afford to Hire an Agency. Managing a Business PR public relations small business

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How to Hire for Emotional Intelligence

Up and Running

The question then arises: How can a business hire for emotional intelligence? Here are some tips to help single out emotionally intelligent candidates in a hiring pool. See Also: How to Hire Your First Employee. See Also: Hiring for Personality Instead of Experience.

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Killer Apps That Will Help You Take Your Office Wherever You Are

Duct Tape Marketing

No more excuses like “my dog ate your invoice,” “our boss in on a holiday,” “your invoice is unethical,” “I am not well to come and collect the invoice,” and so on… Developed specifically for small business owners, FreshBooks app makes your accounting simple, intuitive and online.

Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

As an example, many entrepreneurs believe that in order to be receive press, that they need to be friends with journalists (not true), or that they need to hire a $10,000 a month PR firm (also not true). These press releases are emailed to journalists and publications.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. In the next few posts that follow, I’ll describe how thinking of a solution to this model’s failures led to the Customer Development Model – that offers a new way to approach startup sales and marketing activities. For example, some startup sales execs believe hiring the core sales team is a key objective.

CU Law School Is Hiring

Feld Thoughts

Over the past decade, I’ve developed a very close friendship and work collaboration with Phil Weiser. He’s also hiring two positions – both of which report to him. Director of Communications and Public Relations : responsible for improving and expanding written and electronic communication within the Law School and for developing/ maintaining a public-relations program for the Law School.

7 Things You Need To Know To Create an Effective Business Card

crowdSPRING Blog

Hire a professional. If you don’t have the skills to create them yourself, make sure your card captures the essence of your brand: hire a professional. Marketing and branding Small business advertising branding design entrepreneur marketing public relations small business Strategy

7 Things You Need To Know To Create an Effective Business Card

crowdSPRING Blog

Hire a professional. If you don’t have the skills to create them yourself, make sure your card captures the essence of your brand: hire a professional. Marketing and branding Small business advertising branding design entrepreneur marketing public relations small business Strategy

How Emotionally Intelligent Are You?

YoungUpstarts

by Molly Reynolds , Director of Business Development for LUCID Public Relations. On closer inspection, all of them really depend on the emotional intelligence (EQ) of the CEO and those employees hired. Let’s examine the above traits as they relate to EQ, shall we?

Twitter Link Roundup #271 – Textbook Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Robo-Hiring: How An Automated Headhunter Is Finding Hidden Tech Talent For Wall Street crowdspring.co/1HhWNkq. How To Speed Up your Front End Web Development Process crowdspring.co/1IDdmub. Too weird, right? Metallica? Mellow? But perhaps a great way to start the weekend, am I right?

Twitter Link Roundup #272 – Picture-perfect Resources for Small Business, Startups, and Design!

crowdSPRING Blog

13 Questions to Screen Potential Hires for Culture Fit – buff.ly/1QtJEae. Useful Facts That Help To Develop Your Critical Thinking crowdspring.co/1dcNUOP. Related posts: Twitter Link Roundup #209 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #240 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Hire the Right Type of VP Marketing ?Or 5 Essential Tools to Integrate with Trello for Web Developers – crowdspring.co/1rsBdyG. Related posts: Twitter Link Roundup #239 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

5 Reasons Business Owners Are Hiring Online Grads

YoungUpstarts

Online students have plenty of opportunities to hone their writing skills and often develop the ability to get their point across succinctly, while also remaining sensitive to tone and the nuances of online communication. by Charlotte Benedict.

Twitter Link Roundup #238 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The image above is a public service billboard that apparently failed to strike a chord with its intended audience. “the people you fire are more important to your [company''s] culture than the people you hire.”

Twitter Link Roundup #251 – Cool ideas about Small Business, Startups, and Design!

crowdSPRING Blog

Why Career Development And Advancement Aren’t The Same Thing | Fast Company | Business + Innovation crowdspring.co/1BwA14h. Questions to Ask When Hiring an SEO Consultant crowdspring.co/1tcvsr6. Tragedy will not stop the creative mind nor the creative process.

Twitter Link Roundup #239 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Today in Small Business: Hiring Picks Up | by @genemarks – crowdspring.co/1w5hoSn. Alternatives to paid health care benefits, and GE’s public cloud plans – Today in Small Business - crowdspring.co/1pd4XzQ

Twitter Link Roundup #235 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS. Hiring startup engineers? Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #207 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Amazon’s Current Employees Raise the Bar for New Hires – crowdspring.co/1fduDMI. Tech Is Hiring More Women Than Men | Business Insider – crowdspring.co/Kdalon. Why Startups Hire Their Own Lawyers | TechCrunch – crowdspring.co/1dJTHrm.

Twitter Link Roundup #198 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Hire People Who Make Things Happen – crowdspring.co/1fMczta. Hire People Who Make Things Happen – crowdspring.co/1fMczta. 20 Resources for Beginner Designers & Developers – crowdspring.co/18GjqN5.

Twitter Link Roundup #221 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Why a standard resume is not enough for hiring – crowdspring.co/1k6oLBD. Why a standard resume is not enough for hiring – crowdspring.co/1k6oLBD. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #213 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Lazlo Bock talks about hiring at Google, and why the GPA is irrelevant | by Stowe Boyd – crowdspring.co/NpqF71. Lazlo Bock talks about hiring at Google, and why the GPA is irrelevant | by Stowe Boyd – crowdspring.co/NpqF71.

Twitter Link Roundup #164 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link]. If, Why, and How Founders Should Hire a “Professional” CEO | Reid Hoffman - [link]. Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link].

[Review] The Book of Business Awesome/The Book Of Business UnAwesome

YoungUpstarts

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas. Have you wondered what works (and doesn’t) in Facebook?

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Twitter Link Roundup #165 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Help the Next Generation of Entrepreneurs: Hire One | Small Biz Daily – [link]. Focus On Developers, Data And Big Problems | TechCrunch – [link]. Don’t Hire Entrepreneurs; Hire Entrepreneurial Spirit | HBR – [link].

50 Best Twitter Chats For Business Students

YoungUpstarts

Whether you’re new to Twitter chats or just want to expand your horizons, here are some of the best business-related Twitter chats in which you can participate. Innovation is at the heart of business, so it can do you some good to learn more about ideas related to the topic.

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Twitter Link Roundup #227 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

2014 Marketing Hiring Trends and Salary Guide – crowdspring.co/1ig97Dw. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #231 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

You Can’t Hire a VP That You Don’t Love | saastr – crowdspring.co/VAYeaw. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. 10 essential JavaScript resources for HTML5 | Developer Drive – crowdspring.co/1w1pjEi.

Twitter Link Roundup #190 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Contrarian View: Hire Well, Nurture Carefully, Fire Prudently | by Mike Samson – [link]. A Contrarian View: Hire Well, Nurture Carefully, Fire Prudently | by Mike Samson – [link].

Twitter Link Roundup #222 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Words of wisdom from Bonobos: don’t hire for experience – crowdspring.co/1nQ25Mo. 40 Essential Apps For Designers And Developers – crowdspring.co/1fr1U85. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #166 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Why Humility is Essential for Every New Startup Hire – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #163 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Startup Business Development 101 | A VC – [link]. The difference between being a founder and a hired CEO – [link]. “How to Get Hired When You Are Just Starting Out” – [link].

Twitter Link Roundup #263 – Ultimate Resources for Small Business, Startups, and Design!

crowdSPRING Blog

How to Consistently Hire Remarkable Data Scientists | First Round Review – buff.ly/199A8u1. Confessions of a Recovering Web Developer — Medium crowdspring.co/1HurXr8. Science is fun!

Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. How did Internet Explorer get to be so bad (relative to Chrome, Safari, and Firefox)?

Twitter Link Roundup #169 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Publicity Stunts: When Good Ideas Go Bad | crowdSPRING Blog – [link]. Publicity Stunts: When Good Ideas Go Bad | crowdSPRING Blog – [link]. Why entrepreneurs struggle with MBA hires – [link].

Twitter Link Roundup #218 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Here’s Why You’re Not Hiring the Best and the Brightest - crowdspring.co/1lLnBBm. Fresh Resources for Designers and Developers – April 2014 - crowdspring.co/1mZn6kw. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Keith Rabois on the Role of a COO, How to Hire and Why Transparency Matters – crowdspring.co/1col3yU. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #157 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Startups should look to hire from agencies | Technori- [link]. Good thoughts on startups hiring senior people – Old People | ben’s blog - [link]. Just 25 Developers Grabbed 50% Of App Revenues On U.S. Recruiting Developers?