Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. Public relations is not a magic pill.

Do-It-Yourself Public Relations

Inc Startups

Hiring a top PR firm is often out of the question for start-ups. Here are five tips for how to handle your own public relations. In fact, at the time, his ad campaign hadn't crossed our radar yet and his company was relatively unknown in the United States.

Trending Sources

How to Hire for Emotional Intelligence

Up and Running

The question then arises: How can a business hire for emotional intelligence? Here are some tips to help single out emotionally intelligent candidates in a hiring pool. See Also: How to Hire Your First Employee. See Also: Hiring for Personality Instead of Experience.

Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

As an example, many entrepreneurs believe that in order to be receive press, that they need to be friends with journalists (not true), or that they need to hire a $10,000 a month PR firm (also not true). These press releases are emailed to journalists and publications.

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Killer Apps That Will Help You Take Your Office Wherever You Are

Duct Tape Marketing

No more excuses like “my dog ate your invoice,” “our boss in on a holiday,” “your invoice is unethical,” “I am not well to come and collect the invoice,” and so on… Developed specifically for small business owners, FreshBooks app makes your accounting simple, intuitive and online.

How to Build an Unbreakable Brand Culture

Duct Tape Marketing

Companies that develop these laser-focused, non-negotiable values tend to see higher customer and employee satisfaction, as well as increased revenue. Step 5: Hire (your best-fit prospects). Public Relations Small Business Marketing Alyssa Armstrong

Tampa 17

Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. Professionalisms Cameron Johnson public relations publicity small businessby Cameron Johnson.

Twitter Link Roundup #238 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The image above is a public service billboard that apparently failed to strike a chord with its intended audience. “the people you fire are more important to your [company''s] culture than the people you hire.”

Twitter Link Roundup #261 – Jaw-Dropping Resources for Small Business, Startups, and Design!

crowdSPRING Blog

How to Hire the A-team crowdspring.co/1EI6Kst. How to chart your hours with APIs, JavaScript, and SVG | Developer Drive crowdspring.co/1CdPM3e. Related posts: Twitter Link Roundup #197 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More. Bored? Bored on a plane? Well 2.3 million people must be, because this video has been viewed that many times already!

Twitter Link Roundup #213 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Lazlo Bock talks about hiring at Google, and why the GPA is irrelevant | by Stowe Boyd – crowdspring.co/NpqF71. Lazlo Bock talks about hiring at Google, and why the GPA is irrelevant | by Stowe Boyd – crowdspring.co/NpqF71.

Twitter Link Roundup #272 – Picture-perfect Resources for Small Business, Startups, and Design!

crowdSPRING Blog

13 Questions to Screen Potential Hires for Culture Fit – buff.ly/1QtJEae. Useful Facts That Help To Develop Your Critical Thinking crowdspring.co/1dcNUOP. Related posts: Twitter Link Roundup #209 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

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Twitter Link Roundup #123 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Hiring of Kevin Rose by Google sends all the wrong signals to Silicon Valley – [link]. Manufacturers Are Hurting Themselves by the Way They Hire – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #263 – Ultimate Resources for Small Business, Startups, and Design!

crowdSPRING Blog

How to Consistently Hire Remarkable Data Scientists | First Round Review – buff.ly/199A8u1. Confessions of a Recovering Web Developer — Medium crowdspring.co/1HurXr8. Science is fun!

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Twitter Link Roundup #181 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

7 Tips On How Your Small Business Or Startup Can Hire A Good Lawyer And Control Legal Costs – [link]. 7 Tips On How Your Small Business Or Startup Can Hire A Good Lawyer And Control Legal Costs – [link].

Twitter Link Roundup #118 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Hiring for Lean Startups: The First Few Hires – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. If you’re curious how wi-fi was invented and developed, read this article – [link].

Twitter Link Roundup #131 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Everyone’s Convinced That MBAs Are Useless, So Now Might Be a Good Time to Hire Them – [link]. Report: Google+ Engagement Down, 30% of Users Publicly Post Won’t Post Again – [link]. 30 Responsive Web Design and Development Tutorials – [link].

Twitter Link Roundup #235 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS. Hiring startup engineers? Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. How did Internet Explorer get to be so bad (relative to Chrome, Safari, and Firefox)?

Twitter Link Roundup #185 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Hire People Who Make Things Happen (get rid of the rest) – [link]. Want to become a better public speaker and promote your business? Hire People Who Make Things Happen (get rid of the rest) – [link]. Want to become a better public speaker and promote your business?

Twitter Link Roundup #198 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Hire People Who Make Things Happen – crowdspring.co/1fMczta. Hire People Who Make Things Happen – crowdspring.co/1fMczta. 20 Resources for Beginner Designers & Developers – crowdspring.co/18GjqN5.

Twitter Link Roundup #159 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

What Job Are Your Customers Hiring Your Products To Perform? What Job Are Your Customers Hiring Your Products To Perform? Hire For Cultural Fit Over Competence - [link]. 25 Inspiring Websites Related To Designs - [link].

Twitter Link Roundup #136 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Key to Startup Hiring: Build a Magnet – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #222 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Words of wisdom from Bonobos: don’t hire for experience – crowdspring.co/1nQ25Mo. 40 Essential Apps For Designers And Developers – crowdspring.co/1fr1U85. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #221 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Why a standard resume is not enough for hiring – crowdspring.co/1k6oLBD. Why a standard resume is not enough for hiring – crowdspring.co/1k6oLBD. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #116 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Why You Can’t Hire – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. Related posts: Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Very wrong answer – because my CEO wants to be on the cover of publication X or Y.). Founders ask me all the time whether they should hire a PR agency. ” Influencing the messengers is what great public relations firms know how to do. Customer Development Marketing

Book Marketing – What Can A PR Pro Do For You

YoungUpstarts

Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. Professionalisms books Diana Ennen marketing public relations

Twitter Link Roundup #182 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

7 Tips On How Your Small Business Or Startup Can Hire A Good Lawyer And Control Legal Costs – [link]. 7 Tips On How Your Small Business Or Startup Can Hire A Good Lawyer And Control Legal Costs – [link]. 40 Bootstrap Tools and Generators for Web Developers – [link].

Twitter Link Roundup #125 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Do you really need a full-time hire for that? Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Related posts: Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Twitter Link Roundup #218 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Here’s Why You’re Not Hiring the Best and the Brightest - crowdspring.co/1lLnBBm. Fresh Resources for Designers and Developers – April 2014 - crowdspring.co/1mZn6kw. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #212 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How to hire and keep good women technologists | LinkedIn - crowdspring.co/1harsCi. Keith Rabois on the Role of a COO, How to Hire and Why Transparency Matters - crowdspring.co/1bCtGfO. Great Resources For Learning Web Design And Web Development - crowdspring.co/1oIcdFP.

Twitter Link Roundup #157 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Startups should look to hire from agencies | Technori- [link]. Good thoughts on startups hiring senior people – Old People | ben’s blog - [link]. Just 25 Developers Grabbed 50% Of App Revenues On U.S. Recruiting Developers?

Twitter Link Roundup #119 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Perpetually Vexing Problem of Hiring Programmers – [link]. The Perpetually Vexing Problem of Hiring Programmers – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. This is a phenomenal way to raise funding for video game development – [link]. Related posts: Twitter Link Roundup #92 – Small Business, Social Media, Design, Copywriting, Marketing And More.

How Emotionally Intelligent Are You?

YoungUpstarts

by Molly Reynolds , Director of Business Development for LUCID Public Relations. On closer inspection, all of them really depend on the emotional intelligence (EQ) of the CEO and those employees hired. Let’s examine the above traits as they relate to EQ, shall we?

Twitter Link Roundup #173 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Why I No Longer Advise Startups to Hire M.B.A.s | The Accelerators-WSJ – [link]. 30 Fresh Useful Resources for Developers and Designers | TechnoGerms – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link].

Twitter Link Roundup #108 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Interesting thoughts from Wieden+Kennedy: Why We’re Not Hiring Creative Technologists – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link].

Who’s Doing the Learning?

Steve Blank

They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So Hiring PR Agencies. We had an almost identical conversation when the subject turned to hiring a Public Relations agency.

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Twitter Link Roundup #207 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Amazon’s Current Employees Raise the Bar for New Hires – crowdspring.co/1fduDMI. Tech Is Hiring More Women Than Men | Business Insider – crowdspring.co/Kdalon. Why Startups Hire Their Own Lawyers | TechCrunch – crowdspring.co/1dJTHrm.

Twitter Link Roundup #190 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Contrarian View: Hire Well, Nurture Carefully, Fire Prudently | by Mike Samson – [link]. A Contrarian View: Hire Well, Nurture Carefully, Fire Prudently | by Mike Samson – [link].

Twitter Link Roundup #189 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Inside the Development Process of Our My Analytics App | KISSmetrics – [link]. The Right Way to Hire Your Customers | Bill Lee – Harvard Business Review – [link]. Considering tech blogs as trade publications instead of journalism – [link].