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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Here are some specifics: Create a business profile on Twitter, LinkedIn, and Facebook.

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9 Effective Strategies To Upscale Your Business 

The Startup Magazine

Although it may require stepping away from the security of well-organized projections and plans, taking calculated risks can lead to corporate development. Here are some effective strategies to upscale your business and help you stay competitive. That said, investing time and resources in training your workforce is necessary.

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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.

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5 Business Activities You Can Outsource To Set Your Startup In Motion

YoungUpstarts

Below is a list of the five most common business activities that companies choose to outsource and the reason behind it. When you are running a small business, chances are bookkeeping is not something that needs to be dealt with daily, so hiring someone in-house for this job only might be a bit counterproductive.

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Facebook and Google Ads – The Keys to Small Business Paid Search

Duct Tape Marketing

Facebook and Google Ads – The Keys to Small Business Paid Search written by John Jantsch read more at Duct Tape Marketing. If you want to run a business today, you need to be advertising on Facebook and Google. Here, we’ll look at how to make Facebook and Google work best for you, the small business owner.

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Unpacking 17 Years Of Sales Consulting Experience

Duct Tape Marketing

He has worked with hundreds of small- and medium-sized businesses and has sold millions of dollars in digital marketing services to some of the largest brands in the world, including SEO to Amazon and conversion rate optimization to Costco. Stop waiting on developers and leveraging multiple tools to manage your marketing stack.

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