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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. Related posts: Lean Marketing tips: not-for-profit edition. Photo: Howard Lake.

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8 Tips to Ensure That Your Startup Doesn’t Fail

The Startup Magazine

Develop a business mindset. If you want to develop a business mindset and are worried about making poor choices for your startup, getting a General Master of Business Administration Degree can be a smart decision. You need to keep your startup lean and agile and not become big with too much money and too many people.

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Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. You should determine exactly what it is you are trying to accomplish through public relations efforts and then measure your progress towards that goal. 2,500 Twitter followers?

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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements.

CTO Hire 252
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What One Man Learned Leaning In With Sheryl Sandberg

ReadWriteStart

So, when I found myself sitting at the Harvard Club in Boston listening to Facebook COO Sheryl Sandberg talking about her new book Lean In , I told myself that I know what she is talking about. Nearly every woman — a group filled with startup employees, marketers, public relations people and developers — raised her hand.

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Why are There so Many Techno-Optimists?

ReadWriteStart

These people believe that technological developments will do more good for humanity than harm — and that our technological future is very bright. But the path to development is often longer and more challenging than it first appears. Similarly, we see a lot of good public relations (PR) strategies from tech startups.

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10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements.

CTO Hire 244