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Read This Excerpt From Steve Case (AOL)’s New Book

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APRIL 25, 2016

After a couple years of working at P&G in Cincinnati, I moved to Kansas to join Pizza Hut as Director of New Pizza Development. Pizza Hut was founded in 1958 by two brothers, Dan and Frank Carney, while they were still students at Wichita State University. Originally, the job involved my working in the test kitchens in Wichita.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. Some have spent millions of dollars developing branding to attract tourists and businesses. 3) Develop personas for your target customers. Develop your brand identity assets.

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