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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. For early-stage consumer companies I would be careful not to market futures at all. You have tons of differentiation. . “ We need to learn from doing, by trial-and-error. But life doesn’t end. It’s a narrow product.

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53 Questions Developers Should Ask Innovators

TechEmpower

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. How will you differentiate from these? The innovator/developer relationship needs to be a conversation. What are your key Startup Metrics ?

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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

For early-stage startups, the goodwill component can easily exceed the size of all the financial elements together, or can just as easily mark a company with good financials as not investable. In the investment community, these leadership elements are often called “goodwill.” Performance accountability processes.

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5 Equity Distribution Parameters For Key Contributors

Startup Professionals Musings

If none of these five items is a clear differentiator in your case, a logical approach would be to assign each an equal weight of 20% of the total, and partition the total equity based on each cofounder’s correlation to each variable. A friend or family investor thus might get 20% of the equity, even with no business activity contribution.

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5 Keys To Negotiating Your Fair Share Of Any Startup

Startup Professionals Musings

If none of these five items is a clear differentiator in your case, a logical approach would be to assign each an equal weight of 20% of the total, and partition the total equity based on each co-founder’s correlation to each variable. A friend or family investor thus might get 20% of the equity, even with no business activity contribution.

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When Security Can Become Your Business Differentiator, Everybody Wins

YoungUpstarts

Ironically, though, many early stage cyber security companies initially target their offerings to the Fortune 500 and look to move down market to SMBs much later in their product life-cycle – and, sometimes not at all. And this is certainly true in the cyber security sector.

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10 Goodwill Elements To Raise Your Business Valuation

Startup Professionals Musings

For early-stage startups, the goodwill component can easily exceed the size of all the financial elements together, or can just as easily mark a company with good financials as not investable. In the investment community, these leadership elements are often called “goodwill.” Performance accountability processes.

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