A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2022

Gerry used to say: “Who’s lying?” ” Usually your instruments are correct, but sometimes one is lying.

Analytics 248

Analytics Software Review Metrics Technical Review 248

Duct Tape Marketing

FEBRUARY 22, 2024

Differentiation is key: Standing out in a crowded market isn’t just about being different; it’s about showcasing how your unique approach directly addresses your clients’ pain points. Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast.

Differentiation 67

Differentiation Software Review Colorado Framework 67

Duct Tape Marketing

SEPTEMBER 29, 2021

Key Takeaway: Good business depends on great conversations, but email and other forms of business communication are slow, disjointed, and not the only way that consumers want to interact. 4:51] How are you trying with lead for an ode to differentiate what you’re offering from chatbots? [6:06]

SMS 101

SMS Marketing Cofounder Software Review 101

Startup Professionals Musings

FEBRUARY 15, 2020

This is still one of the most important competitive differentiators that you can offer. So the next time you are tempted to broadcast an abstract email to me and other investors on your new “million dollar idea,” make sure you include your track record on how well you stack up against these rules for business success. Applied faith.

Technical Review 315

Technical Review Angel Investor Differentiation Business Model 315

YoungUpstarts

NOVEMBER 20, 2019

They want to see that you have some unique advantage that differentiates your company from others in your industry, and they’d prefer that you have some experience in that industry, which gives you legitimate insight into the problem you’re attempting to solve. Keep your emails short and to the point. Tailor your pitch deck.

Technical Review 140

Technical Review Due Diligence Early Stage Differentiation 140

YoungUpstarts

NOVEMBER 2, 2020

They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment. Many marketing groups focus on how many marketing campaigns they can run, how many marketing emails they can send out, or how much marketing content they can generate.

Agile 264

Agile Marketing Campaign Sales 264

Duct Tape Marketing

JANUARY 19, 2024

The future of AI lies in developing models that can understand the context and differentiate between right and wrong answers. He’s the Founder of theCLIKK, an email newsletter about digital marketing. Biggest Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion.

Fractional CTO 77

Fractional CTO CTO Hire Technical Review Marketing 77

Duct Tape Marketing

SEPTEMBER 1, 2016

How To Turn An Email Subscriber Into A Loyal, Paying Customer written by Guest Post read more at Duct Tape Marketing. The money is in the email list”. In fact, most experts agree that an email subscription list is the most powerful tool in your arsenal. Email is all about small, successive conversions. Do it quickly.

Email 47

Email Customer Conversion Sales 47

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Weak messaging strategies are hard to sell and market, with no differentiation and getting the wrong perception.

B2B 94

B2B Marketing Curation PPC 94

View from Seed

SEPTEMBER 18, 2019

Instead of a laundry list of everything you want to build over the next 3-5 years, you should highlight the critical building blocks that would allow you to 1) dominate in the market you’re operating, and 2) differentiate yourself from competitors. The post Pitch Deck Month: The “Where Are You Going?

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

YoungUpstarts

OCTOBER 6, 2020

– Establish, communicate, and enforce security policies governing passwords, policies, procedures, especially around physical access, network access, email policies, data security. – Keep all systems and equipment patched and up to date on security upgrades, and discard equipment or systems that are no longer supported.

Technical Review 246

Technical Review Small Business Software Review Security 246

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation.

Differentiation 141

Differentiation SBA Social Media Dividend 141

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Building new revenue streams in an untapped channel, like content marketing or email marketing. Rewards program, contests, email marketing, campaigns; Revenue. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. Now, they disguise an email opt-in as “membership,” a framing that pads their email list and generates an incredible flow of data—every on-site action comes from logged-in users. To amplify perceived value to woo Aspirants. Image source ).

Customer 108

Customer Differentiation West Virginia Campaign 108

YoungUpstarts

SEPTEMBER 4, 2018

Which electrical service would you choose to go to for your house electrical problems given the following email addresses: info@primeelectricaustralia.com or powerzap44@gmail.com? A company-branded email is obviously more credible than a business that use a free email account that can be created by just anyone. Still uncertain?

Email 100

Email Customer Hosting Differentiation 100

ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. Now, they disguise an email opt-in as “membership,” a framing that pads their email list and generates an incredible flow of data—every on-site action comes from logged-in users. To amplify perceived value to woo Aspirants. Image source ).

Customer 101

Customer Differentiation West Virginia Campaign 101

YoungUpstarts

JUNE 27, 2017

Customer support is one venue where start-ups can differentiate themselves from their larger competitors. Whether that’s a person on the phone answering questions when someone calls or quickly responding to email and tweets, make it easy for your customers to get support. the more pre-disposed they will be to your solution.

Startup 182

Startup Agile Differentiation Software 182

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Debbie Howard (07:32): I think for us is just trying to differentiate and then scale. Duct Tape Transcript.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

MAY 19, 2020

Evaluation , where differentiation between competitors must occur. Take Mailshake, an email marketing automation program. If you were thinking about the types of education customers need, you’d probably think of things like building email campaigns, scheduling messages, and automating replies.

Differentiation 129

Differentiation Sales Email Metrics 129

VC Cafe

AUGUST 11, 2022

When founders (hammers in this case) are fundraising they might rush to email every VC (all nails) they can get in touch with, thinking it’s a numbers game. When capital is commoditised, and every VC fund might look the same to a founder, market forces encourage players to differentiate.

Founder 187

Founder Term Sheet Cofounder Venture Capital 187

Duct Tape Marketing

JANUARY 30, 2024

04:53] How would you differentiate between strategic thinking and strategic planning? [06:31] Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. [01:52] Periodic or Lifetime practice, how often does a leader think strategically? [03:37] That's right.

Campaign 70

Campaign Leadership Differentiation Email 70

Duct Tape Marketing

JANUARY 4, 2024

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Russell shares invaluable insights on the resurgence of email newsletters. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion.

Revenue 78

Revenue Advertising Email ChatGPT 78

Duct Tape Marketing

FEBRUARY 15, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. So that's where the experience of a human really differentiates. This is John Jantsch. My guest today is Stephan Spencer. So there's this acronym from Google Quality Rater Guidelines. John (23:20): Nice.

SEO 60

SEO ChatGPT Technical Review Search 60

Duct Tape Marketing

MAY 18, 2023

He’s the Founder of theCLIKK, an email newsletter about digital marketing. Key Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. 07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42]

ChatGPT 92

ChatGPT Advertising Email Viral 92

Berkonomics

JANUARY 14, 2021

And in all cases, simply sending in an executive summary of the business plan via email or filling in an application for funding on a website lowers the chance of success to near nil. Differentiating yourself from others.

Technical Review 62

Technical Review Due Diligence Venture Capital Differentiation 62

Up and Running

AUGUST 16, 2021

The best part is that they’re more conversational and far more accessible than email support. The service you offer your customers is the biggest competitive differentiator you have. Instead, start simply and leverage lead generation forms and collect contact information for your email communications. What about AI chatbots?

Customer 154

Customer Churn Rate Software Review eCommerce 154

The Startup Magazine

MARCH 26, 2019

It’s an important way for organizations to differentiate themselves in the market. This type of content is perfect for an email marketing campaign. The length of your email campaign does not need to be as long as your original content. You will not regret the time that you spend developing long-form for content!

Jacksonville 89

Jacksonville Campaign Social Media SEO 89

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. Differentiate the messaging between your brand and personal profiles. . When you communicate with your audience via email, you own the email list. Creating a brand that is appealing to everyone is improbable and a waste of time. Image source. The takeaway?

Reputation 134

Reputation Audience Management Social Media 134

The Startup Magazine

DECEMBER 13, 2023

Even in a fast-paced digital age where communication often takes place in the form of short text messages and emails, the timeless appeal of a heartfelt greeting card remains unmatched. What differentiates your card from other cards on the market is your niche. Analyze your competitors and identify opportunities for differentiation.

Differentiation 126

Differentiation Audience Social Media Design 126

ConversionXL

NOVEMBER 27, 2018

But doesn’t a confirmation email provide the same value as a confirmation page? KlientBoost differentiates confirmation emails from confirmation pages effectively: “Consider the email to be an extension of the thank you page that outlives the redirect URL.”. Note: If you’re delivering the item via email (e.g.

Technical Review 133

Technical Review eCommerce Email Software Review 133

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] Duct Tape Transcript.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Board Effect

AUGUST 28, 2023

The top three threats facing CEOs, board members and other executives are: Business Email Compromise (BEC): uses your authority against you​ Personal mobile devices: put your documents at risk​ Public Wi-Fi: a cybersecurity minefield​ IT and cybersecurity aren’t just about protecting documents and data these days.

Technical Review 52

Technical Review Government Security Framework 52

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 2, 2013

Jared Easley from StarveTheDoubts.com sent me an email asking whether you could … Read the rest of this entry » The post How To Compete In A Commoditized Market Like Hosting, Should Yaro Start A Blogging Service And Is Buying A Podcast A Growth Strategy appeared first on Entrepreneurs-Journey.com.

Hosting 83

Hosting Differentiation Technical Review Marketing 83

ConversionXL

SEPTEMBER 1, 2020

A deep dive into your email marketing campaigns can uncover which campaigns brought you repeat customers versus one-time purchases. You can send the surveys via email; however, for smaller RFM groups, you can opt for live interviews (in person, phone, Zoom, etc.). Are there clear next steps via email after a purchase?

Customer 132

Customer SMS Retention Acquisition 132

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 75

Marketing Differentiation B2C PR 75

Transformify

JUNE 29, 2023

Graphic design is an essential freelance skill because it helps businesses create a memorable impression on their target audience and differentiate themselves from their competitors. is advisable to have most of your communication in writing via email as it can be used in case of a dispute. or online tools like Canva, Figma, etc.,

Technical Review 52

Technical Review Hiring Technology PHP 52

ReadWriteStart

MARCH 8, 2021

There are countless strategies to consider employing here, including search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and even traditional advertising are all viable options. . Most of your new visibility will stem from your marketing and advertising efforts. Memorability. Or is it? .

Startup 127

Startup Retention Acquisition Agile 127