Differentiation Engineer Lean Vertical 
Up and Running
MAY 3, 2021
For those not in the know, SEO refers to search engine optimization. This is the practice of helping a website appear higher in search engine results pages (SERPs) for keywords related to their specific product, service, or niche. Expertise in a specific industry vertical or process? Build a solid value proposition.
Steve Blank
MAY 28, 2009
Steve,&# he said, “you’re missing the most interesting part of vertical markets. I’ve heard investors ask about sustainable technical differentiation for companies that you put on the customer/market risk end of the scale. are much more differentiating than technology. The real risk in markets like Web 2.0
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Steve Blank
APRIL 10, 2009
One of the things he mentioned was that when it came to decision-making he still tended to think and act like an engineer. Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. I love the way you differentiate.
ConversionXL
JUNE 30, 2019
To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. The lean, aggressive ones do. Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I’m looking for are common trends within that vertical.
ConversionXL
MAY 11, 2017
To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. The lean, aggressive ones do. Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I am looking for is common trends within that vertical.
ConversionXL
FEBRUARY 3, 2022
Growth marketing borrows a concept from the lean startup methodology. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Reverse engineer what already works and run experiments over the long-term. Search engine marketing: Driving ROI from searchers. Image source.
crowdSPRING Blog
DECEMBER 13, 2018
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Horizontal vs vertical vs diagonal lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.
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