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Recruiting Should Be Your #1 Priority From Day 1

YoungUpstarts

As with sales, these core reasons need to be compelling to candidates, while being as unique to you (competitive differentiation) as possible. As an example, the reasons we provide to prospective engineers are 1. For example, if you run a tech startup , you will know how hard it is to find good software engineers.

Cofounder 164
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How To Start And Run Your Online Greeting Card Business

The Startup Magazine

What differentiates your card from other cards on the market is your niche. Analyze your competitors and identify opportunities for differentiation. This research is the basis for building your product development and marketing strategy. SEO optimization also improves your website’s visibility in search engines.

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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. You may know how much to pay in cash or equity for your new VP Engineering. In his spare time he raised nearly $30 million. Always seek input.

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30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

My wife and I both worked as mechanical engineers, so we wanted a name that paid tribute to our profession. Momentum is a term that is highly related to engineering, as it relates to motion and dynamics. We thought about what makes our business differentiated and unique from existing companies in the space.

Naming 142
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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 12:52] How do you help somebody understand the importance of brand development? [15:17] How do you differentiate between execution and say planning?

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168
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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention.

Vertical 144