Remove Differentiation Remove Engineer Remove Product Development Remove Vertical
article thumbnail

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. is whether there is a customer and market for the product as spec’d. I’ve heard investors ask about sustainable technical differentiation for companies that you put on the customer/market risk end of the scale.

Vertical 144
article thumbnail

30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

My wife and I both worked as mechanical engineers, so we wanted a name that paid tribute to our profession. Momentum is a term that is highly related to engineering, as it relates to motion and dynamics. We thought about what makes our business differentiated and unique from existing companies in the space.

Naming 144
article thumbnail

Build vs. Buy: Which is Right for Your Business?

ConversionXL

Companies are investing in enterprise software not just as a platform to run their business on, but the engine that moves it forward. Typically, this value falls into one of three categories: Differentiation: The features you’re looking to build or acquire will help you stand out among your competitors.