On differentiation


One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. So, differentiating your company well is tough. Take the time to really hammer out a clear story on why your product / company is differentiated.

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. are much more differentiating than technology.

The real reason why investors say your market size is small


2) Your product / business does not sound differentiated enough / the investor doesn’t know anything about the space to discern differentiation. Companies in certain verticals tend to have this problem more.

SaaS Wars: Europe Awakens

Cracking the Code

Europe is underrepresented in vertical SaaS solutions – 17% of the companies vs. 23% in the US. Vertical solutions are typically a sign of a more mature ecosystem. In Europe, a range of vertical SaaS companies is beginning to emerge, and it's likely to catch-up in the future.

Demand Generation: Turning Tactics into Strategy


Content creation, the engine of inbound marketing, creates the draw (i.e. For MST Solutions, Bogdanovich has focused on executing well on one vertical per quarter, then expanding to other verticals. There’s a building. In a back room, a guy peels potatoes.

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Cloud Europe 2017: The Factory is Cranking

Cracking the Code

Comparing the list to the top 300 leading SaaS companies in the US, some interesting trends emerge: Europe is showing strength in data/ analytics and security, driven by the booming ecosystem in Israel but is less represented in developer/infrastructure and vertical applications.

This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

The strategy of GigaOm and where they differentiate in the market. Real-time search engine. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. To see the video of This Week in VC click on this link.

How valuations are really determined at the seed stage?


Because valuation is based on supply and demand, these are the levers that affect your valuation: Market / economic conditions Geography Competitive landscape of your vertical Compelling components of your business (revenue / team / growth / performance) How you run your fundraising process Market conditions Unfortunately, market conditions are completely out of your control. It will be REALLY important for you to put a LOT of work into your differentiation story.

Open Angel Forum San Fran – Team Calacanis Raises the Bar

Both Sides of the Table

The two most ambitious projects were ThereNow and IQ Engines. Still, I think that to succeed they really need to focus on vertical niches where they can differentiate and have more focus on content quality and user acquisition.

How Boards Need to Evolve Over Time

Both Sides of the Table

By bringing in an industry player with startup DNA we brought somebody that could push the team much harder on how their value prop would resonate (or not) with customers, which verticals to target our offering to and importantly what others solutions were in the market and how we stacked up.

Tesla Is Not A Car Company

Austin Startup

Rather, Tesla will be a full stack, vertically integrated clean energy company. Once you can call a self-driving Uber/Lyft, the cost of transportation will fall ~75% (current driver take-rate), and probably 85–90% in the long run as cars are re-engineered to be designed as taxis first.

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A Step-by-Step Guide to Conducting Competitive Analysis


To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I am looking for is common trends within that vertical.

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Strategy Roundtable For Entrepreneurs: Personalization Remains An Open Problem


and e-commerce businesses, so I would love to work with Kelly to help her figure out the various nuances of building a successful e-commerce business, especially one that differentiates on personalization. I want to start today's recap with a prayer for Steve Jobs.

Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies


I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. Today, he has over a thousand, and he has chosen to focus on the realtor vertical.

Strategy Roundtable For Entrepreneurs: New Assessment Tool For Entrepreneurs


He is heading straight into an intensely competitive market without adequate differentiation or competitive positioning. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

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Why Did I Invest in the Company Pose?

Both Sides of the Table

might have been a lot less differentiated. And I’m a big believer in vertical use cases (in additional to more generalized platforms for sharing content). I know we will be retailer friendly rather than becoming the lost-common-denominator comparison shopping engine.

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019.

7 Ways Form Accessibility Can Boost Conversions


Accessibility and search engine optimisation (SEO) are closely related. If content is easier to access for screen readers, it is also easier for search engines to read and index. CX Partners agreed that users found it easiest to scan a form with vertical field labels.

15 Entrepreneurs Share What Makes Their Business Unique


We realized that the cost of manufacturing of trailers needed to come down and as a result we’ve decided to vertically integrate the manufacturing and building of STERLINGS trailers in Mexico. We raised enough money for engineering, testing and manufacturing, but I faced a dilemma.

“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

One of the things he mentioned was that when it came to decision-making he still tended to think and act like an engineer. Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. I love the way you differentiate.

Ardent 3: Supercomputer Porn

Steve Blank

When I learned that Cray users would be giving papers at the Society of Petroleum Engineering conference in Denver the next day, I got on a plane to listen and learn. The magazines got passed around to all the engineers until they were dog-eared and worn.

37 Entrepreneurs Explain Why They Started Their Businesses


So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. And this was at a prestigious engineering school. Each business has a story.

Not All Traffic Is Created Equal


But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate.

Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Is that true or is there some engine there I’m not familiar with? So if I were you I would say, ‘That is not a viable engine.’ So I would say that viral-ness is not the engine that’s going to drive this company and therefore the number of users you have today is not necessarily that interesting and the momentum, so called, is not necessarily that interesting.

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.” It’s been widely reported that Apple has had hundreds of engineers working on AR and VR for some time.

Think Your Start-up Is Venture Worthy? Think Again.


Some of the investments defy explanation… Money poured into something that no one has yet been able to monetise, with a competitive landscape that is over-saturated, and with no real differentiation from what’s already out there.