On differentiation

Hippoland

One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. So, differentiating your company well is tough. Take the time to really hammer out a clear story on why your product / company is differentiated.

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. are much more differentiating than technology.

Cloud Europe 2017: The Factory is Cranking

Cracking the Code

Comparing the list to the top 300 leading SaaS companies in the US, some interesting trends emerge: Europe is showing strength in data/ analytics and security, driven by the booming ecosystem in Israel but is less represented in developer/infrastructure and vertical applications.

Conducting User Research in Product Management

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Product Management at Startups vs. Enterprises

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

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The Role of Emotional Intelligence in Product Management

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Selling the Product: Connecting to Stakeholder Value

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Designing Your Products to Solve for "Jobs to Be Done"

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Why Every Product Manager Needs to Know Big Data

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Web 29

Leadership and Influence for Product Managers

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Conducting User Research in Product Management

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Inheriting a Product

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Selling the Product: Connecting to Stakeholder Value

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Parachuting into Existing Product

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Product Strategies for Non-Strategists

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Business Development vs. Product Management

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I am looking for is common trends within that vertical.

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Rapid Prototyping for Product Managers

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

Achieving Team Buy-in in Product Management

The Product Guy

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He did his Bachelors of Engineering (Honors) in Electronics and Communications from Delhi Technological Institute (formerly Delhi College of Engineering) Delhi , India.

How Boards Need to Evolve Over Time

Both Sides of the Table

By bringing in an industry player with startup DNA we brought somebody that could push the team much harder on how their value prop would resonate (or not) with customers, which verticals to target our offering to and importantly what others solutions were in the market and how we stacked up.

“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

One of the things he mentioned was that when it came to decision-making he still tended to think and act like an engineer. Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. I love the way you differentiate.

15 Entrepreneurs Share What Makes Their Business Unique

Hearpreneur

We realized that the cost of manufacturing of trailers needed to come down and as a result we’ve decided to vertically integrate the manufacturing and building of STERLINGS trailers in Mexico. We raised enough money for engineering, testing and manufacturing, but I faced a dilemma.

Not All Traffic Is Created Equal

www.pakman.com

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate.

SaaS Wars: Europe Awakens

Cracking the Code

Europe is underrepresented in vertical SaaS solutions – 17% of the companies vs. 23% in the US. Vertical solutions are typically a sign of a more mature ecosystem. In Europe, a range of vertical SaaS companies is beginning to emerge, and it's likely to catch-up in the future.

5 Things Entrepreneurs Can Learn From Slopestyle

crowdSPRING Blog

Slopestyle runs are judged on the difficulty of the tricks being executed, the vertical height achieved, and the overall execution of the run. The more complicated the trick, the more breathtaking the vertical height, the greater the risk will impress the judges greatly.

7 Ways Form Accessibility Can Boost Conversions

ConversionXL

Accessibility and search engine optimisation (SEO) are closely related. If content is easier to access for screen readers, it is also easier for search engines to read and index. CX Partners agreed that users found it easiest to scan a form with vertical field labels.

Business Model Analysis, Part 1: Key Questions

Platforms and Networks

In creating customer value, will the venture emphasize differentiation , by increasing customer willingness to pay relative to rivals’ offerings, or low cost , by reducing expenses that customers incur—again, relative to rivals’ offerings—for a comparable bundle of benefits?

Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. Today, he has over a thousand, and he has chosen to focus on the realtor vertical.

Gail Goodman, Constant Contact. How to negotiate the Long, Slow, SaaS Ramp of Death

Business of Software Blog

So they put a member of their Chamber, and they belong to their whatever their vertical is, the Retail Association, the Restaurant Association right? So $30,000 in growth it was one engineer and $15,000 dollars in sales and marketing.

Strategy Roundtable For Entrepreneurs: Personalization Remains An Open Problem

ReadWriteStart

and e-commerce businesses, so I would love to work with Kelly to help her figure out the various nuances of building a successful e-commerce business, especially one that differentiates on personalization. I want to start today's recap with a prayer for Steve Jobs.

37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. And this was at a prestigious engineering school. Each business has a story.

Strategy Roundtable For Entrepreneurs: New Assessment Tool For Entrepreneurs

ReadWriteStart

He is heading straight into an intensely competitive market without adequate differentiation or competitive positioning. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

Focus, focus, focus: Understanding your value stack

Information Arbitrage

The goal of a seed stage company shouldn’t be optionality preservation but laser-focused customer engagement, and to let the market help drive the iterative product development process rather than engineering in a vacuum and trying to solve everyone’s problem. This is the big issue of developing a general platform versus solving an important pain-point through a vertical application. Normal. false. false. false. EN-US. X-NONE.

The real reason why investors say your market size is small

Hippoland

2) Your product / business does not sound differentiated enough / the investor doesn’t know anything about the space to discern differentiation. Companies in certain verticals tend to have this problem more.

Mapping the Big Data Ecosystem

Launching Tech Ventures

Data Storage, Processing and Management Software : This layer of the stack is differentiated between the architectural decisions of how data is stored, processed and managed and is composed of the infrastructure software categories that enable organizations to properly wrangle all the data they ingest.

"When in doubt, look different". Geoffrey Moore at Business of Software. Video & transcript.

Business of Software Blog

Differentiation is not very sustainable and you get lots of activity, but not much to show for it. So differentiation is the first one, and it's the most important one. So the importance of getting of focusing on differentiation is really high. Ironically, more and more the business becomes things that are not the differentiating part of the business, but become context. That's differentiation, core differentiation.

The Cognitive Startup

Launching Tech Ventures

For Quora to “cross the chasm,&# it will have to be intuitively usable by new users—and it feels like it is getting further from this the more it iterates on its current product without adding new content verticals.

Business Models for Social Networks: Monetizing Social Capital.

500 Hats

Similarly, VCs would probably show a lot more interest in putting money into more SNS categories & niche verticals if any of the current ones can demonstrate traction in $, not just users & page views. Isnt it better to get this engine humming, & drive more value for everyone?