article thumbnail

Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

I talked to one company who had build really differentiated IP and had great customer traction. Do we have the wrong PR firm? Don’t just mentally write off their features or marketing as “dumb” – ask internally what you could learn from it. Let’s think about whether that is hurting us or not.

Startup 313
article thumbnail

Name A Startup

ultralightstartups.com

Startup PR. Engage an IP lawyer for more thorough analysis). A word not literally related to the product, but rather a metaphorical adjective to evoke a differentiating characteristic or “feeling” about the company’s product. April 11, 2012 – Event Recap. Future Energy – Virtual Events. Company Directory.

Naming 45
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

The things that always differentiated Accenture? There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other. It’s why as an investor I look for talented teams with long-term vision, a unique point-of-view, differentiated IP and a desire to build something enduring.

Turkey 302
article thumbnail

Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40
article thumbnail

How To Grow Your Business Like A Weed

Duct Tape Marketing

I love trees so, you know, a lot of times I kinda laugh and say, weeds are just flowers with bad PR firms. John Jantsch (05:19): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client can be a way to almost make your make competition irrelevant.

article thumbnail

Time is the Enemy of All Deals

Both Sides of the Table

If it’s a biz deal you might care about IP protection, revenue share, investment commitments to joint marketing – whatever. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. Try your best to stand your ground on as many points as you care about.

article thumbnail

Growing Your Business Quickly And Effectively Like A Weed

Duct Tape Marketing

So, you know, a lot of times I kinda laugh and say, what weeds are just flowers with bad PR firms? John Jantsch (05:17): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client, can be a way to almost make your, make competition irrelevant. That's real.

Sales 69